首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-base
admin
2020-03-30
34
问题
Once upon a time, innovation at Procter & Gamble flowed one way: from the United States outward. While the large Cincinnati-based corporation was no stranger to foreign markets, it usually sold them products that were already familiar to most Americans. Many Japanese families, for instance, swaddle their babies in Pampers diapers, and lots of Venezuelans brush their teeth with Crest. And of course(company executives assumed)Americans at home wanted these same familiar, red-white and blue brands. We might buy foreign-made cars, or chocolates, or cameras but household cleaners and detergents?
Recently, however, P&G broke with this long-standing tradition. Ariel, a P&G laundry detergent, was born overseas, and is a familiar sight on store shelves in Europe and Latin America. Now bilingual packages of Ariel Ultra, a super-concentrated cleaner, are appearing on supermarket shelves in Los Angeles.
Ariel’s appearance in the United States reflects demographic changes making Hispan-ics the nation’s fastest-growing ethnic group. Ariel is a hit with this population. In fact, many Mexican immigrants living in Southern California have been "importing" Ariel from Tijuana, Mexico. "Hispanics knew this product and wanted it," says P&G spokeswoman Marie Salvado. "We realized that we couldn’t convince them to buy(our)other laundry detergents. " P&G hopes that non-Hispanic consumers will give Ariel a try too.
Ariel’s already strong presence in Europe may provide a springboard for the company to expand into other markets as well. Recently P&G bought Rakona, Czechoslovakia’s top detergent maker. Ariel, currently a top seller in Germany, is likely to be one of the first new brands to appear in Czech supermarkets. And Ariel is not the only foreign idea that the company hopes to transplant back to its home territory. Cinch, an all-purpose spray cleaner similar to popular European products, is currently being test-marketed in California and Arizona. Traditionally Americans have used separate cleaners for different types of surfaces, but market research shows that American preferences are becoming more like those in other countries.
Insiders note that this new reverse flow of innovation reflects more sweeping changes at Procter & Gamble. The firm has hired many new Japanese, German, and Mexican managers who view P&G’s business not as a one-way flow of American ideas, but a two-way exchange with other markets. Says Bonita Austin of the investment firm Wertheim-Schroeder, "When you met with P&G’s top managers years ago, you wouldn’t have seen a single foreign face. " Today, "they could even be in the majority. "
As Procter & Gamble has found, the United States is no longer an isolated market. Americans are more open than ever before to buying foreign-made products and to selling U. S. -made products overseas.
The "insider"(Line 1, Para. 5)is most probably______.
选项
A、someone who buys both Ariel and Cinch
B、someone who works within Procter & Gamble or knows it fairly well
C、someone who is a loyal customer of Ariel
D、someone who once worked within Rakona
答案
B
解析
“insider”词的意思是“内部的人、知道内情的人、权威人士”,因此文章中的“insider”很可能是公司的雇员或是了解情况的人,所以只有B项最符合题意。
转载请注明原文地址:https://kaotiyun.com/show/1LTO777K
0
考博英语
相关试题推荐
Engineeringstudentsaresupposedtobeexamplesofpracticalityandrationality,butwhenitcomestomycollegeeducation,Ia
SinceJapan______importancetoeducationandtechnologicalinnovation,itseconomyhasdevelopedatahighspeed.
Two-thirdsoftheU.S.basketballplayersareblack,andthenumberwouldbegreater______thecontinuingpracticeofpickingwh
TheamendmentsAofthelawsonpatent,trademarkandcopyrightBhaveenhancedprotectionofCintellectualpropertyrightsandDm
TheEuropeanCommissionissueda______decisiononOct.29permittinganalliancebetweenUnitedAirlines,DeutscheLufthansaand
Peopleofallcountriesareexpectedto______theprinciplesoftheUnitedNationsanddefendthepeaceintheworld.
Asoneworkswithcolorinapracticalorexperimentalway,oneisimpressedbytwoapparentlyunrelatedfacts.Colorasseenis
Certainlynocreatureintheseaisodderthanthecommonseacucumber.Alllivingcreatures,especiallyhumanbeings,havethei
随机试题
当冷端温度为0℃且不变时,热电势和热端温度间的()称为热电偶的分度。
我们在制定教育目的时,既要考虑社会需要,又要考虑人的自身发展需要。
生产资料包括()。
间接DR中,位于FPD顶层的是
A、腰椎结核B、腰椎骨折C、腰椎骨关节炎D、腰椎间盘突出症E、颈椎病X线显示椎体边缘破坏,椎间隙变窄
( )是先用算出的各分项工程的实物工程量分别套取预算定额,按类相加求出单位工程所需的工、料、机消耗量,再分别乘以当时当地的工、料、机实际单价,求得工、料、机费,并汇总求和。
针对物业管理从业人员素质普遍较低的状况,()年,建设部下发了《关于实施物业管理企业经理、部门经理、管理员岗位培训合格上岗制度的通知》,对物业管理企业有关重要岗位实行持证上岗制度。
根据艾宾浩斯的遗忘曲线,学习者在学习后()。
面向数据流的设计方法,可以把【】图变换成软件结构图。
去年の旅行はほんとうによかった。去年
最新回复
(
0
)