首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Financial Risks Several types of financial risk are encountered in international marketing (the major problems include comme
Financial Risks Several types of financial risk are encountered in international marketing (the major problems include comme
admin
2012-07-30
78
问题
Financial Risks
Several types of financial risk are encountered in international marketing (the major problems include commercial, political, and foreign exchange risk.
46 They include solvency, default, or refusal to pay bills. The major risk, however, is competition which can only be dealt with through consistently effective management and marketing. 47 Such risk is encountered when a controversy arises about the quality of goods delivered, a dispute over contract terms, or any other disagreement over which payment is withheld. One company, for example, shipped several hundred tons of dehydrated potatoes to a distributor in Germany. 48 The alternatives for the exporter were reducing the price, reselling the potatoes, or shipping them home again, each involving considerable cost.
Political risk relates to the problems of war or revolution, currency inconvertibility, expropriation or expulsion, and restriction or cancellation of import licenses. 49 Management information systems and effective decision-making processes are the best defenses against political risk. As many companies have discovered, sometimes there is no way to avoid political risk, so marketers must be prepared to assume them or give up doing business in particular market.
Exchange-rate fluctuations inevitably cause problems, but for many years, most firms could take protective action to minimize their unfavorable effects. 50 International Business Machine Corporaion. for example, reported that exchange losses resulted in a dramatic 21. 6 percent drop in their earnings in the third quarter of 1981. Before rates were permitted to float, devaluation of major currencies were infrequent and usually could be anticipated, but exchange-rate fluctuations in the float system are daily affairs.
A Political risk is an environmental concern for all businesses.
B One unique risk encountered by the international marketer involves financial adjustments.
C Commercial risks are handled essentially as normal credit risks encountered in day-to-day business.
D The distributor tested the shipment and declared it to be below acceptable taste and texture standards.
E Floating exchange rates of the world’s major currencies have forced all marketers to be especially aware of exchange-rate fluctuations and the need to compensate for them in their financial planning.
F Many international marketers go bankrupt each year because of exchange-rate fluctuation.
选项
答案
E
解析
本段主要谈外汇风险,E说:“世界主要货币的浮动汇率迫使所有商家特别关注汇率波动,并意识到需要调整财务计划来做补偿。”后一句以国际商用机器公司为例说明这一情况。
转载请注明原文地址:https://kaotiyun.com/show/1dGd777K
本试题收录于:
职称英语综合类C级题库职称英语分类
0
职称英语综合类C级
职称英语
相关试题推荐
Animal’s"SixthSense"AtsunamiwastriggeredbyanearthquakeintheIndianOceaninDecember,2004.Itkilledtensoftho
MindThoseMannersontheSubwaySo,thereyouare,justsittingthereinthesubwaycar,enjoyingthatbookyoujustbought
Itisn’teasytoputupwithpeoplewhoareimpolite.
Abouteightmillionschool-agechildrenarehomealoneafterschool.Thesearethehourswhenthenumberofviolentcrimespeaks
A.GoodresultsB.AnancientskillC.GainingattentionD.MemorytricksE.AlectureonmemorytechniquesF.Waystoimpr
Whatisthemysterythatresearchersfindhardtoexplain?Theword"diversity"inthelastparagraphmeans
Indonesiawasincrisisbecauseofthedrought.Theair-pollutionindexwentupto300withinafewdays.
Iwonderwhatyouraiminlifeis.
MusicalTrainingCanImproveCommunicationSkillsAmericanscientistssaymusicaltrainingseemstoimprovecommunicationsk
WealmostranintoaRolls-Roycethatpulledoutinfrontofuswithoutsignaling.
随机试题
我们生活的世界充满希望,也充满挑战。中国人民历来富有正义感和同情心,历来把自己的前途命运同各国人民的前途命运紧密联系在一起,始终密切关注和无私帮助仍然生活在战火、动荡、饥饿、贫困中的有关国家的人民,始终愿意尽最大努力为人类和平与发展做出贡献。中国人民这个愿
城市文学
IntheUS,peoplepreferwaitingforatabletosittingwithpeopletheydon’tknow.Thismeansahostessmaynotseatasmall
口腔流行病学的研究方法可分为如下三大类
女,5岁,来院进行口腔健康检查并咨询有关口腔保健知识,家长向医生了解幼儿刷牙能否用含氟牙膏时,医生的回答是
现浇钢筋混凝土结构可采用的工业化模板体系包括()。
填方路基碾压按“先轻后重”原则进行,最后碾压应采用不小于()级的压路机。
基金管理公司应当在()中披露本公司基金从业人员持有基金份额的总量及所占比例。
关于CDs与CDs市场,下列说法正确的是()。
Whatdoesthemando?
最新回复
(
0
)