首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When a customer claimed to have found a severed finger in a bowl of chilli served at a Wendy’s fast-food franchise in California
When a customer claimed to have found a severed finger in a bowl of chilli served at a Wendy’s fast-food franchise in California
admin
2010-06-17
81
问题
When a customer claimed to have found a severed finger in a bowl of chilli served at a Wendy’s fast-food franchise in California, the chain’s sales fell by half in the San José area where the incident was reported. Wendy’s brand and reputation were at risk, until the claim was exposed as a hoax in late April and the company, operator of America’s third-biggest hamburger chain, was vindicated.
Yet the share price of Wendy’s International, the parent company, rose steadily through March and April, despite the finger furore and downgrades from analysts. One reason was heavy buying by hedge funds, led by Pershing Square Capital. This week Pershing made its intentions public, saying that it was worried by market rumours that Wendy’s might soon buy more fast-food brands, and arguing that the firm should be selling assets instead. Pershing’s approach indicates rising pressure on American restaurant companies to perform, at a time when the industry’s growth prospects look increasingly tough.
The hit on customers’ wallets from higher petrol prices and rising interest rates will probably mean that year-on-year sales growth across the American restaurant industry slows to just 1% by the fourth quarter of 2005, down from a five-year historic average of 5.6%, say UBS, an investment bank, and Global Insight, a forecasting group. Looking further ahead, says UBS’s David Palmer, the industry may have to stop relying on most of the long-term trends that were behind much of its recent growth.
Three-quarters of Americans already live within three miles of a McDonald’s restaurant, leaving little scope for green-field growth. (Obesity is a growing issue in America, and with it come the threat of liability lawsuits against big restaurant chains and, perhaps, legal limits on advertising.) This week America’s biggest food trade group, the Grocery Manufacturers’ Association, was said to be preparing tougher guidelines on the marketing of food to children, in the hope of staving off statutory controls. Home cooking may also be making a comeback, helped by two factors. The percentage of women joining America’s workforce may have peaked, and supermarket chains such as Wal-Mart have been forcing down retail food prices.
Expansion overseas is one option for American restaurant chains. Burger King, the privately owned number two hamburger chain, opened its first outlet in China last month, apparently aiming to maintain strong growth ahead of an initial public offering next year. McDonald’s has 600 outlets in China and plans 400 more. But at home, the future seems to hold only an ever more competitive and cost-conscious restaurant industry. Fast-food chains are trying to poach customers from "casual dining" chains (such as Applebee’s Neighborhood Grill), while those chains are squeezing out independent restaurants unable to compete on cost or in marketing clout. Business conditions, not severed fingers, are the real threat to the weaker firms in the restaurant business.
选项
A、truth.
B、joke.
C、revenge.
D、warn.
答案
B
解析
语义理解题。理解这个词的关键是通过上文的文义加上until从句的作用来判断,前文介绍Wendy’s fast-food franchise出现断指事件使得公司名誉受损,而until从句表明事情的转机,由此推断hoax应该是指前面提到的指控是不真实的,选项中只有B与此接近,A正相反;其他两项没有根据。
转载请注明原文地址:https://kaotiyun.com/show/1e44777K
0
考研英语一
相关试题推荐
AtthePolishClubinGlasgow,ScotsandPolessocializeeasily.ManyofthecustomersinitsrestaurantareScottish,eagerto
CitiesintheAmericanstatesofCalifornia,WashingtonandMassachusettsareconsideringbansorlimitsontheuseofnaturalg
Thepastyearortwohastestedtheideathatallpublicityisgoodpublicity,atleastwhenitcomestobusiness.Undeservedbo
Whathappenswhenyoucombineproductdesignskills,high-poweredmarketresearchtechniques,andabundantcustomerdata?Tooof
Theword"schism"(Line3,Paragraph1)inthecontextprobablymeans______.Whichofthefollowingistrueaccordingtothep
Theword"schism"(Line3,Paragraph1)inthecontextprobablymeans______.Paragraphs2and3arewrittento______.
ThethirdsentenceofParagraph1impliesthat______.Whattheauthortriestosuggestmaybestbeinterpretedas______.
随机试题
A.Malassez上皮剩余B.牙板上皮剩余C.牙龈上皮D.结合上皮E.缩余釉上皮牙龈囊肿的衬里上皮可能来源于
对于忧郁期的临终患者,相应的护理措施为()。
某套住宅的套内建筑面积价格为2600元/m2,已知使用面积为58m2,套内建筑面积为67m2,应分摊的共有建筑面积为6m2。该套住宅的建筑面积价格为()元/m2。
对土地利用的限制可以归纳为下列方面()。
为了加强各种危险作业的安全管理工作,保证各种危险作业过程中的安全,防止各类事故的发生,确保职工的人身安全,使财产不受损失,各种危险作业应实行作业审批制度。根据《企业安全生产标准化基本规范》(GB/T33000)的规定,下列作业需要实行审批制度的是(
“备案号”栏:()。“运输方式”栏:()。
简述教师的基本素养,并说明它们之间的关系。
以下选项中,合法的一组C语言数值常量是()。
结构化程序设计的基本原则不包括()。
GreenValleyHighSchoolYouareenteringaschoolzone.Pleaseobservethefollowingguidelinestomaintainorderlytrafficins
最新回复
(
0
)