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  3. Three makes a trend. The Washington Post Co. Friday announced that it would look to sell its iconic headquarters building in dow

Three makes a trend. The Washington Post Co. Friday announced that it would look to sell its iconic headquarters building in dow

admin2022-07-06  42
问题     Three makes a trend. The Washington Post Co. Friday announced that it would look to sell its iconic headquarters building in downtown Washington, D. C. In January, the Detroit Free Press and The Detroit News announced they would put up for sale their headquarters. The same month, Frank Gannett said it will sell the building that houses the Rochester, N.Y., Democrat & Chronicle. The building was the place where Gannett started and built his vast newspaper empire.
    It’s no secret that newspapers are in crisis. Advertising revenues have fallen by half in the past decade and are back to where they were in 1983; circulation revenues are back to where they were in 1996. The digital numbers are rising, but not nearly fast enough. Print media is hampered by high fixed costs incurred in the pre-digital era—pensions and union contracts, equipment like printing presses, large numbers of employees, and big office buildings.
    Virtually every newspaper company has engaged in drastic measures—laying off experienced employees, eliminating sections, cutting back printing from daily to a few days per week. Those efforts are all meant to lower day-to-day operating costs. But we’ve also seen newspaper companies seek onetime injections of cash by selling off non-core assets. Increasingly, the headquarters building— typically located right in the middle of town—is falling into the non-core asset category.
    Traditionalists may find these sales and the continued shrinking of newspapers’ real-estate footprints to be depressing. But it’s actually a positive development. Call it creative destruction, or adaptive reuse. In cities around the country, investors are finding better uses for properties. In lower Manhattan, Class B office buildings that used to house financial firms have been converted into expensive condos, "It’s a great thing, because it drives more tax revenue to the cities. And it gives the suburbs a run for the money," said Jonathan Miller, president of appraisal company MillerSamuel.
    In D.C., the Washington Post will likely fetch an excellent price for its headquarters because Washington is a boomtown. Throughout D.C., investors are plowing cash into housing, office, and retail developments. The building that housed the organization that exposed the Watergate scandal may become the next Watergate complex.
    Of course, progress inevitably displaces the prior tenants. It’s likely the new homes that will be occupied by newspapermen and newspaperwomen in Washington, Rochester, and Detroit will be less grand, less central, and less historic than their current homes. And the sale of these properties alone won’t solve the newspapers’ financial problems. But it will buy them a very valuable commodity: time.
In Paragraph 4, it is inferred that
选项 A、traditionalists are strongly against the sales of newspapers’ buildings.
B、the destruction of newspapers’ buildings is actually creative.
C、the trading of buildings can increase the urban revenue.
D、money flows are running quickly from suburbs to big cities.
答案C
解析 根据题干定位第四段。第四段最后引号中提到because it drives more tax revenue to the cities，即地产买卖可以为城市带来更多的税收，也就是增加了城市收入，C项正确。A项属于言过其实，第四段开头表达出传统人士对卖楼所体现出的行业萎缩感到难过，但这并不等于他们反对售楼举措，因而错误。B项属于曲解词义，段中第三句提到了creative destruction，这里的destruction是“解构、重组”的含义，而非拆毁一幢大楼。D项同样是曲解词义，最后一句中a run for the money意思是积极争取资金，而非现金真的在run。因而D项错误。
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