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  3. The digital onslaught of e-books and Amazon-style e-tailers have put bookstores in an existential dilemma. Digital books are sai

The digital onslaught of e-books and Amazon-style e-tailers have put bookstores in an existential dilemma. Digital books are sai

admin2015-02-09  18
问题     The digital onslaught of e-books and Amazon-style e-tailers have put bookstores in an existential dilemma. Digital books are said to outsell print titles by 2015 in Britain, and even sooner in America. With the demise of HMV, that music-peddling giant, still fresh in everyone’s minds, bricks-and-mortar bookstores appear to be on borrowed time. So, what is the future of the bookstore? This was the burning questions on everyone’s lips at a recent event at Foyles’s flagship bookshop on Charing Cross Road in London.
    For a bookstore to remain successful, it must improve "the experience of buying books," says Alex Lifschutz, an architect whose London-based practice is designing the new Foyles. He suggests an array of approaches: "small, quiet spaces cocooned with books; larger spaces where one can dwell and read; other larger but still intimate spaces where one can hear talks from authors about books, literature, science, travel and cookery." The atmosphere is vital, he adds. Exteriors must buzz with activity, entrances must be full of eye-catching presentations and a bar and cafe is essential.
    There are plenty of ways to delight the bookstore customer, but few are easily monetised. The consensus is that bookstores need to become cultural destinations where people are prepared to pay good money to hear a concert, see a film or attend a talk. The programming will have to be intelligent and the space comfortable. Given how common it is for shoppers to browse in shops only to buy online later, some wonder whether it makes sense to charge people for the privilege.
    But forcing people to pay for the privilege of potentially paying for goods could deter shoppers altogether. A more attractive idea might be a membership scheme like those offered by museums and other cultural venues. Unlike reward cards, which offer discounts and other nominal benefits, a club membership could provide priority access to events(talks, literary workshops, retreats)and a private lounge where members can eat, drink and meet authors before events. Different memberships could tailor to the needs of children and students.
    To survive and thrive, bookstores should celebrate the book in all its forms: rare, second-hand, digital, self-printed and so on. Digital and hybrid readers should have the option of buying e-books in-store, and budding authors should have access to self-printing book machines. The latter have been slower to take off in Britain, but in America bookstores are finding them to be an important source of revenue.
    The bookstore of the future will have to work hard. Service will be knowledgeable and personalised, the inventory expertly selected, spaces well-designed and the cultural events attractive. Whether book stores, especially small independents are up to the challenge, is not clear. The fate of these stores is a cliff-hanger.
An appropriate title for the text is most likely to be
选项 A、The future of the bookstore: A Cultural Destination.
B、The future of the bookstore: A Cozy Atmosphere.
C、The future of the bookstore: A Real Cliffhanger.
D、The future of the bookstore: An Urgent Quest.
答案C
解析 这是一道主旨题，选择文章的标题。对于主旨的判断，既要把握全文内容，又要抓住文章一头一尾两个重点。从四个选项来看，首先能够排除A和B，两个选项都是针对书店如何生存和发展的措施之一，因而不够全面。C项和D项都比较符合本文的内容，然而文章开头就表示书店已经陷入存亡与否的困境；文章结尾则再次重申面对诸多挑战，实体书店的未来是一个很大的悬念，比较来看C项最合适作为本文的标题。
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