首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
Some companies are more creative in their use of history than others.HSBC’s History Wall,a striking art installation at the bank
Some companies are more creative in their use of history than others.HSBC’s History Wall,a striking art installation at the bank
admin
2020-02-28
34
问题
Some companies are more creative in their use of history than others.HSBC’s History Wall,a striking art installation at the bank’s London headquarters,is made up of 3,743 images drawn from the bank’s archives and arranged in chronological order.
Even this is dwarfed by Coca Cola,the American classics.In May,Coca Cola opened a new corporate museum in Atlanta,which is expected to pull in more than 1 million visitors annually.Attractions include the first Coke cans to go into space,a functioning botting line and a tasting lounge.
The benefits of knowing your corporate history can be very practical.Companies often use their history as inspiration for new products.Disney constantly mines its archives of old films.Carmakers have overhauled old designs for the modern era:Volkswagen’s New Beetle is an obvious example.
But the bigger payoff tends to be less tangible——that of forging stronger bonds with customers and employees.Age can by itself confer a sense of trustworthiness,brewers and banks are fond of flaunting(炫耀)their deep roots.Jim Gilmore,co-author of “Authenticity”,argues that history is also vital in giving companies a genuine sense of personality.Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to Boston in the 1920s,for example,where window glass that had been imported from Europe and turned blue in the New England air was a symbol of wealth.Rather than commissioning dusty biographies to mark anniversaries,Mr.Gilmore believes that firms should search the archives for inspiring stories of this kind.
Younger companies can use history,too.Before giving up their old jobs,the founders of Innocent,a British drinks firm formed in 1998,sold an initial batch of smoothies from a market stall in London.They asked customers to put their empty bottles into one of two labeled bins to indicate whether they should focus on their new venture or stick to their day jobs.The rest,as they say,is history.The firm now uses the story to illustrate its folksy image.
What does the underlined word “dwarfed” in Paragraph 2 mean?
选项
A、Less creative by comparison.
B、Be smaller in size.
C、Become more majestic.
D、Nothing different.
答案
A
解析
含义题。本题考查dwarf在文中的含义,其位于第二段首句Even this is dwarfed by Coca Cola,the American classics。通过第二段内容可知,美国可口可乐建立了一个企业博物馆,每年预计接待游客100万名,由此可以推断出,可口可乐的模式更成功,更具创意性。HSBC与之相比“相形见绌”,A项“不如可口可乐有创意”为正确选项,故本题选A。B项“尺寸更小”、C项“更宏伟”和D项“没什么不同”均不符合题意。故本题选A。
转载请注明原文地址:https://kaotiyun.com/show/1qkY777K
本试题收录于:
银保监法律类题库国家公务员分类
0
银保监法律类
国家公务员
相关试题推荐
新单亲子女是指父母一方在外地工作的孩子,虽然生活在健全的家庭,但因为长期不能和父亲或母亲团聚,得不到应有的照顾,又缺乏相互间的交流,造成孩子的情感缺失。根据上述定义,下列属于新单亲子女的是:
有调查显示,如今年轻人对好剧的基本判断标准是“是否尊重我的智商”。观众要求的所谓“烧脑”,不一定要有________的时间线、宇宙场景、多少层梦境空间,而是有足够________的逻辑、经得起推敲的情节,这不仅会大大增加作品本身的________,还能令观
毫无疑问,我们正在经历由经验时代到大数据时代的跨越。我们有理由相信,基于大数据分析,未来我们对市场能从“肓人摸象”变为“________”,更好地满足消费需求、提升营销水平。填入画横线部分最恰当的一项是:
某影院有四个演播大厅,A厅可容纳人数占影院可容纳总人数的4/13,B厅的容量是A厅的5/6。C厅可容纳人数是A、B厅总和的4/11,D厅比C厅可多容纳40人。按照规定,一部影片最多只能在三个演播厅同时上映。问:这个影院每次最多有多少观众能同时观看一部影片?
某服装商场举行店庆优惠活动,全场商品满199减100元,满399减200元,满599减300元。该服装商场平时全场五五折销售服装。小王买了价值680元、440元、250元的服装各一件,那么参加店庆活动与平时相比:
“用名以乱实”指的是任意改变约定俗成的“名”(概念)的界说和范围,扰乱人们对“实”(客观事物本身)的认识。根据上述定义,下列属于“用名以乱实”的是:
①社会实践没有止境,理论创新也不会停步②新事物层出不穷,新问题不断涌现,需要认识,需要求解⑧解放思想的核心,就是实事求是,在实践中求真知,在探索中找规律,从思想的懒惰和思想的迷信中振奋起来、解放出来④解放思想的内涵,就是解放理念、解放思维、解放视野
有价无市是指价格高。但交易的不多。一般指行情很高,但销售形势并不好。有市无价是指市场上交易频繁,但价格不高。一般指供应量大导致价格上不去。根据上述定义,以下说法正确的是:()
Somecompaniesaremorecreativeintheiruseofhistorythanothers.HSBC’sHistoryWall,astrikingartinstallationatthebank
Thelistoffamouscompaniesfoundedduringeconomicdownturnsislongandvaried.A2009studyfoundthatoverhalfofFortune50
随机试题
“北美自由贸易区”是()三国于1992年8月12日宣布成立的,是发达国家和发展中国家共同参与的经济一体化组织。
正常人尿液中可出现的白细胞主要是
有效预防氧疗过程中肺不张发生的措施是
下列情形中,除非合同另有约定,保证人在原保证担保的范围内继续承担责任的有()。
下列关于质量、成本、交货期(工期)关系的表述中,正确的是()。
要提高仓储的经营效益,无非是采用开源和节流的方法,降低成本便是为了节流。在降低成本开支的分析方法中,______是一种较有效的方法。
根据所给材料回答问题。(需计算后回答的问题须列出算式;每个问题计算过程中的小数均保留实际位数,计算结果有小数的,小数保留2位)甲、乙、丙合著一部书稿交B出版社出版,并商定按各人所写字数分配报酬。2015年2月该书出版,印数8000册,应支付稿费的
人民警察使用武器后,人民警察所属机关应及时进行勘验、调查,并及时通知(),通知受伤人员家属或者所在单位。
杜威认为,道德教育的主要任务在于()
国家主席的任职年龄是()
最新回复
(
0
)