首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
SELLING TACTICS NOTES Business Presentation Pay Attention to Getting Attention 1 A major obstacle of selling things is that you
admin
2012-07-12
76
问题
SELLING TACTICS
NOTES
Business Presentation Pay Attention to Getting Attention
1 A major obstacle of selling things is that your sales message will be............. Three proven ways
you can capture a prospect’s attention quickly:
2 Make a.............
3 Surprise your prospects.............
4 Include attention getting headlines on all............
Emphasize the Human Relationship
5 Prospective customers are more receptive to buying from a real person than from.............
Tip:
6 Sell yourself to make prospective customers............with the selling process.
7 Sell your company and its history of producing results to make prospective customers confident of your ability to deliver.............
Trigger Your Customer’s Imagination
8 Convert the benefits delivered by your product or service into.............
9 Put your prospect in the picture by dramatizing what it feels like to be.............
10 Be............
11 If you promote a business opportunity, describe what it feels like to be at home working
Tip:
12 Be sure your word pictures are dramatizing benefits and............
Part One. Questions 1 to 12.
You will hear a business presentation about 3 simple selling tactics.
As you listen , for questions 1-12 , complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
You now have forty-five seconds to read through the notes.
[pause]
Now listen, and complete the notes.
[pause]
Man: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention
Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That’s because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly: Make a dramatic statement: Example: "Even, My Doctor Uses These Health Products"; Surprise your prospects with something unexpected; Example, "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the selling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other ways where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it
feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends on board. If you promote a business opportunity, describe what it feels like to be at home working without a boss. And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have twenty seconds to check your answers.
[pause]
选项
答案
your web pages
解析
据听力原文“Include attention gettingheadlines on all your web pages.”可知答案为your web pages。
转载请注明原文地址:https://kaotiyun.com/show/1uOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Accordingtotheman,whyarehiscompany’ssystemsmoreexpensivethanothers?
Whenisthewoman’sjobinterview?
A、 B、 C、 D、 B图画显示了人们在公园里享受假期休息(Peoplearerelaxinginthepark.)的场景。因此描述人们在公园里享受风和日丽的好天气的(B)选项是正确答案。(C)中
WhatkindofbusinessisDombeyandSons?
Forabouthowlonghasthecompanybeeninbusiness?
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
Task8EducationalSponsorshipThecompanyyouworkforisconsideringfundingaregionaleducationalprojectfor16-18-year-old
Task1StaffAppraisalSchemeThenewlyappointedHumanResourcesDirectorofthecompanyyouworkforisproposingtointroduce
Askingquestions征询
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
随机试题
已知x1,x2是方程x2-x-6=0的两个根,则=().
A,麻痹性肠梗阻B,急性胃扩张C,消化道穿孔D,腹腔内出血E,幽门梗阻“板状硬”腹见于
患者,女,26岁。从事性服务工作,白带明显增多10天余。对该患者的处理不妥当的是
公司原会计科科长张某与新会计科科长李某办理会计工作交接是否符合规定?简要说明理由。公司对外提供查阅和借出会计档案资料的做法是否符合规定?简要说明理由。
社会工作者小何所负责的社区里有一个贫困家庭,夫妻双方都下岗了,两个孩子还在上学,家庭没有任何来源。此时小何以社会工作者的身份介入,则应该为这个家庭提供的服务是()
建设社会主义核心价值体系,第一位的就是坚持:
准备状态对反应时的影响是()
以下叙述中错误的是()。
ScreenTest1.EveryyearmillionsofwomenarescreenedwithX-raystopickupsignsofbreastcancer.Ifthishappensearlyeno
祝贺信说明:以Bob的名义给Jim写一封祝贺信。内容:1.得知Jim开了自己的书店,表示祝贺;2.Jim一直梦想着开书店,梦想终于成真;3.Jim很有经验,肯定会获得成功;4.希望Jim接受祝贺和祝福,
最新回复
(
0
)