2. 外语
  3. • Look at the sentences below and the following advertisements. • Which advertisement does each sentence (1-7) refer to? • For e

• Look at the sentences below and the following advertisements. • Which advertisement does each sentence (1-7) refer to? • For e

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问题 • Look at the sentences below and the following advertisements.
• Which advertisement does each sentence (1-7) refer to?
• For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.
• You will need to use some of these letters more than once.
   A
   This book examines the most successful, sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-Cola, Nike 3M and Toyota. have been promoted in magazines and newspapers. It includes information about the creative and planning processes behind the promotion of these popular products.
   B
   Find out how top executives from leading car companies view the changing relationships between manufacturers and their supplier. This book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry.
   C
   This new edition of The Executive’s Handbook provides an analysis of the main political and economic trends of the late 2000s. It is especially good on cost structures, Changing consumer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in international trading.
   D
   This is a collection of in-depth interviews with some of the world’s top business executives in the car, soft drinks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves.
This book describes how a number of top companies have marketed their products.
选项
答案A
解析
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