A、It will cost a lot. B、It will be memorable. C、It will hardly be popular. D、It may bring a profit. D

M: How should we celebrate the anniversary of the founding of our university?(12)We have been given quite a large budget to pay for some events.
W: We should certainly hold a big party for professors and students. We could have a firework display.
M: Do you think that we should invite alumni and former professors?
W: If we do, too many people might attend.(13)Perhaps we should invite all of them, but make a small charge to attend.
M: Good idea! We should also hold a series of presentations. We could have presentations on the history of the university, the courses we offer, and its links with other universities.
W: Great! I think we should also have presentations by former students on how their experiences here helped them in their lives.
M: We could have another on the success of graduates from here.
W: I think that we could also produce some merchandise for the anniversary, you know, T-shirts, mugs, plates, pens, and things like that.
M: That’s an excellent idea!(14)Hopefully, we would be able to make a profit. A few professors and students are writing a book on the history of the university.
W: I’m looking forward to reading that. We could have book signings by famous professors and alumni.
M:(15)A group of students from the art and music faculty are producing a short film.
W: I’m sure that will be very popular. OK, let’s think about how we can put these ideas into practice.
12. What do we know from the conversation?
13. What does the woman say about inviting alumni and former professors?
14. What does the man say about producing some merchandise?
15. What are students from the art and music faculty doing?