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  3. ToyLearn is an exciting start-up company that has developed a line of educational tools for children (31) are fun and engaging

ToyLearn is an exciting start-up company that has developed a line of educational tools for children (31) are fun and engaging

admin2012-01-23  12
问题     ToyLearn is an exciting start-up company that has developed a line of educational tools for children  (31)  are fun and engaging. The company has been founded by the husband and wife team of David and Jen Funster and is registered  (32)  an Ohio S-Corp. ToyLearn will be profitable  (33)  the end of year one and will have a steep increase in sales for the first several years.
    The company is initially offering three different educational toys. The first is NumberToy, a fun toy that teaches children number skills. The  (34)  product is LetterToy which has the name hints, and helps children quickly conquer the  (35)  The third product is PhonicToy, a device that resembles a mini PC and teaches phonic and math skills. While all the products are educational tools that develop core skills  (36)  the youngster users, they are fun to play with, thereby encouraging tots to use them often. New products are currently in development by the in-house department.
    The company has identified three keys to success that are instrumental in the sustainability of the business. Number one is the need to develop creative, educational, engaging toys. The second key is  (37)  adopt strict financial controls. The last key to success is the need to listen to customers, effectively creating a feedback mechanism for product improvement.
    We have identified two customer segments that we will go  (38)  The first group is individual. These are parents or grandparents who are purchasing the product for their children. The segment is growing  (39)  8% per year and currently has 3,354,430 perspective customers. The second market segment that will be addressed is wholesale purchasers, typically organisations that are purchasing the products for their clients to use. These organisations are typically some sort  (40)  care centre or nursery/pre-school. The segment is growing annually at 10% with 702,335 possible customers.
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