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  3. Task Sheet： A：Advertising：how to write a job advertisement B：Staff Management：how to set up an effective rewarding syste

Task Sheet： A：Advertising：how to write a job advertisement B：Staff Management：how to set up an effective rewarding syste

admin2010-01-31  100
问题 Task Sheet：
   A：Advertising：how to write a job advertisement
   B：Staff Management：how to set up an effective rewarding system
   C：Product Development：the factors involved in deciding when to launch a new product into the market  
选项
答案
解析 A：    Suggested Ideas：
   ? First，you need to think about what kind of information is usually included in a job advertisement：name of the company，business scope of the company，job description(job title/position，responsibilities/functions)，requirements of candidates(qualification，computer skills，interpersonal skills，language skills，how many years of work experience)，salary and benefits for the job，contact details(contact person，post address or email address，telephone number and fax number)．
   ? Secondly，you need to organize the information into a good text，succinct but with enough information provided．
   ? Thirdly，you need to think about the format of the advertisement(e．g．to print company logo on the advertisement，to highlight the job title，salary with bold letters)and try to make it look attractive．
   B：    Suggested Ideas：
   ? First．it is important to make it clear to all staff the purposes for setting up the rewarding system．Only when the staff is clear about the purposes of the rewarding system，will they work hard and strive for getting rewards．The purposes for setting up the rewarding system may include the following：
   ——to encourage the staff to work hard．
   ——to set good examples for the staff to learn from．
   ——to select staff for promotion．
   ——to enhance overall work performance of the staff．
   ? Secondly，it is important to let the staff know in what aspects of work they will be rewarded．These may include the following：
   ——always coming to and leaving work on time，
   ——not having been absent from work during the whole year，
   ——abiding by company rules and regulations，
   ——completing work assignments efficiently．
   ——completing annual work report and self-appraisal on time．
   ? Thirdly，it is important to let the staff know in what ways they will be rewarded．
   These may include the following：
   ——issuing a company certificate．
   ——providing a holiday week with pay．
   ——providing a bonus．
   C：    These factors may include the following：
   ? Market maturity：whether the market is ready for the new product，at what time the market will be ready．
   ? Market analysis：how large the market will be，whether the new product will make profit，who will be the target customers，analysis of the target customers in terms of their sex，age，income，etc．
   ? Publicity about the new product：whether the general public knows anything about the new product，what can be done for publicizing the new product：organizing a news conference，making advertisements on TV/radio，or in newspapers/magazines，giving out free samples of the new product．
   ? Cost for the new product：cost of raw materials(1aunch the new product when prices of raw materials are not high or not increasing)，overhead cost，cost of advertising，cost of packaging，cost of transport，etc．
   ? Similar products produced by competitors：whether there are such products in the market；how big is the market for such products；whether there will be room in the market for our new product．
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