2. 外语
  3. You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of

You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of

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问题    You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of the article (A-F). The sections may be chosen more than once. There is an example at the beginning (0).
                   Which section of the article mentions
the kind of shop in which TV advertising expects to see results?                       0   B   
the influence a parent has had over their child’s views?                               【S1】______
the fact that children do not understand why their parents refuse their demands?       【S2】______  
a parent who understands why children make demands?                                    【S3】______
a family who rarely argue while shopping?                                              【S4】______
someone who feels children ought to find out for themselves how to make                【S5】______
decisions about what to buy?                                                           
the fact that parents can be mistaken about what food is good for you?                 【S6】______
an unexpected benefit for shops?                                                       【S7】______
a parent who regrets buying what their children have asked for?                        【S8】______
a parent who has different rules for themselves and their children?                    【S9】______
a parent who feels annoyed even before the children ask for anything?                  【S10】______
the fact that parents blame the advertisers for the difficult situation they           【S11】______
find themselves in?                                                                    
the regularity of children’s demands?                                                  【S12】______
the need for parents to discuss food with their children?                              【S13】______
a TV advertising rule which has little effect?                                         【S14】______

Young Shoppers
A  Supermarket shopping with children, one mother says, is absolute a murder: "They want everything they see. If it’s not the latest sugar-coated breakfast cereal, it’s a Disney video or a comic. Usually all three. I can’t afford all this stuff and, anyway, if I agree to their demands I feel I’ve been persuaded against my better judgment and I feel guilty about buying and feeding them rubbish. Yet I hate myself for saying no all the time, and I get cross and defensive in anticipation as we leave home. I do my best to avoid taking them shopping but then I worry that I’m not allowing them to have the experience they need in order to make their own choices. I can’t win."
B  Research has found that children taken on a supermarket trip make a purchase request every two minutes. More than ￡150 million a year is now spent on advertising directly to children, most of it is on television. That figure is likely to increase and it is in the supermarket aisles that the investment is most likely to be successful. For children, the reasons behind their parents’ decisions about what they can and cannot afford are often unclear, and arguments about how bad sugar is for their teeth are unconvincing when compared with the attractive and emotionally persuasive advertising campaigns.
C  According to Susan Dib of the National Food Alliance, "Most parents are concerned about what they give their children to eat and have ideas about what food is healthy—although those ideas are not always accurate. Obviously, such a dialogue between parents and children is a good thing, because if the only information children are getting about products is from TV advertising, they are getting a very one- sided view. Parents resent the fact that they are competing with the advertising industry and are forced into the position of repeatedly disappointing their children." The Independent Television Commission, which regulates TV advertising, prohibits advertisers from telling children to ask their parents to buy products. But, as Dib points out, "The whole purpose of advertising is to persuade the viewer to buy something. So even if they cannot say, ’Tell your mum to buy this product,’ the intended effect is precisely that."
D  A major source of stress for some parents shopping with children is the mental energy required to decide which demands should be agreed to and which should be refused. One mother says she has patience when it comes to discussing food with her children, but she still feels unhappy about the way she manages their shopping demands: "My son does pay attention to advertisements but he is critical of them. We talk a lot about different products and spend time looking at labels. I’ve talked about it so much that I’ ve brainwashed him into thinking all adverts are rubbish. We have very little conflict in the supermarket now because the children don’t ask for things I won’t want to buy."
E Parents also admit they are inconsistent, even hypocritical, in their responses to their children’s purchasing requests. Mike, father of a son of seven and a daughter of three, says, "We refuse to buy him the sweets he wants on the grounds that it’s bad for him while we are busy loading the trolley with double cream and chocolate for ourselves. It’s enjoyable to buy nice things, and it’s quite reasonable that children should want to share that, I suppose. But I still find myself being irritated by their demands. It partly depends on how I feel. If I’m feeling generous and things are going well in my life, I’m more likely to say yes. It’s hard to be consistent."
F  Supermarkets themselves could do a lot more to ease parent-child conflict by removing sweets from checkout areas or even by providing supervised play areas. Although parents might spend less without their children with them, the thought of shopping without your six-year-old’s demands would surely attract enough extra customers to more than make up the difference.
【S14】______
选项
答案C
解析 第35题的问题为：“Which section of the article mentions a TV advertising rule which has little effect?”  (该文中哪一段提到一个没有什么效果的电视广告规定?)C段中描写道：“The whole purpose of advertising is to persuade the viewer to buy something．So even if they cannot say，’Tell your mum to buy this product。’ the intended effect is precisely that．”(广告的全部目的就是游说观众购买某些东西，因此，即使他们不能直接说：”告诉你妈妈去购买这个产品，”但是预期的效果却恰恰如此。)因此，答案为C。　　　　(二)写作要求及参考范文　     第一部分：(必答题目)
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