首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Imagine a world without brands.【R1】______No raucous advertising, no ugly billboards, and no McDonald’s. Yet, given a chance and
Imagine a world without brands.【R1】______No raucous advertising, no ugly billboards, and no McDonald’s. Yet, given a chance and
admin
2017-04-21
118
问题
Imagine a world without brands.【R1】______No raucous advertising, no ugly billboards, and no McDonald’s. Yet, given a chance and a bit of money, people flee this Eden. They seek out Budweiser instead of their local tipple, ditch nameless shirts for Gap, prefer Marlboros to homegrown smokes. What should one conclude? That people are pawns in the hands of giant companies with huge advertising budgets and global reach? 【R2】______
The pawn theory is argued, forcefully if not always coherently, by Naomi Klein, author of "No Logo", a book that has become a bible of the anti-globalization movement. Her thesis is that brands have come to represent "a fascist state where we all salute the logo and have little opportunity for criticism because our newspapers, television stations, Internet servers, streets and retail spaces are all controlled by multinational corporate interests."【R3】______produced cheaply in third-world sweatshops, branded goods displace local alternatives and force a grey cultural homogeneity on the world.
【R4】______Outside the United States, they are now symbols of America’s corporate power, since most of the world’s best-known brands are American. Around them accrete all the worries about environmental damage, human-rights abuses and sweated labor that anti-globalists like to put on their placards. No wonder brands seem bad.
【R5】______They began as a form not of exploitation, but of consumer protection. In pre-industrial days, people knew exactly what went into their meat pies and which butchers were trustworthy; once they moved to cities, they no longer did. A brand provided a guarantee of reliability and quality. Its owner had a powerful incentive to ensure that each pie was as good as the previous one, because that would persuade people to come back for more.
Just as distance created a need for brands in the 19th century, so in the age of globalization and the Internet it reinforces their value. A book-buyer might not entrust a company based in Seattle with his credit-card number had experience not taught him to trust the Amazon brand; an American might not accept a bottle of French water were it not for the name of Evian. 【R6】______
Indeed, the dependence of successful brands on trust and consistent quality suggests that consumers need more of them. In poor countries, the arrival of foreign brands points to an increase in competition from which consumers gain. Anybody in Britain old enough to remember the hideous Wimpy, a travesty of a hamburger, must recall the arrival of McDonald’s with gratitude. Public services live in a No Logo world: attempts at government branding arouse derision. That is because brands have value only where consumers have choice, which rarely exists in public services. 【R7】______
Brands are the tools with which companies seek to build and retain customer loyalty. Because that often requires expensive advertising and good marketing, a strong brand can raise both prices and barriers to entry. But not to insuperable levels: brands fade as tastes change(Nescafe has fallen, while Starbucks has risen); the vagaries of fashion can rebuild a brand that once seemed moribund(think of cars like the Mini or Beetle); and quality of service still counts(hence the rise of Amazon). 【R8】______
A. Brands have thus become stalking horses for international capitalism.
B. Or that brands bring something that people think is better than what they had before?
C. Yet this is a wholly misleading account of the nature of brands.
D. It existed once, and still exists, more or less, in the world’s poorest places.
E. The absence of brands in the public sector reflects a world like that of the old Soviet Union, in which consumer choice has little role.
F. Because consumer trust is the basis of all brand values, companies that own the brands have an immense incentive to work to retain that trust.
G. The ubiquity and power of brand advertising curtails choice, she claims;
H. Many brands have been around for more than a century, but the past two decades have seen many more displaced by new global names, such as Microsoft and Nokia.
【R2】
选项
答案
B
解析
空格处前文提到:如果人们有机会并有购买力,那么就都会选择品牌。由此作者引发疑问:我们可以得出什么结论?难道我们是那些铺天盖地做广告宣传的大公司的牟利对象?选项B也是一个疑问句,提出了另外一个观点:或者是品牌的确给人们带来了更好的选择?这3个疑问句均由连词or连接,成并列关系。由此可见,B是合适的选项。
转载请注明原文地址:https://kaotiyun.com/show/oW9d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
HereisanadvertisementaboutforacertainpositioninthenewspaperofDec.7,2005.Readtheadvertisementandcompletethe
Readthefollowingpassageandchoosethebestwordforeachspace.Moneyspentonadvertisingismoneyspentaswellasany
Tradeiscentraltohumanhealth,prosperityandsocialwelfare.【R1】______Examplesoftradeindailylifearesoabundanttheys
1.Whoknowsbetterthanyourcustomerswhereyouroperationscanbeimproved?Today,progressivefirmsincreasinglyrelyonadv
Experimentshaveshownthatinselectingpersonnelforajob,interviewingisatbestahindrance,andmayevencauseharm.Thes
ThenumberofspeakersofEnglishinShakespeare’stimeisestimatedtohavebeenaboutfivemillion.Todayitisestimatedthat
1.Ancientpeoplemadeclaypotterybecausetheyneededitfortheirsurvival.Theyusedthepotstheymadeforcooking,storing
Readthefollowingpassageandanswerquestions9-18.1.FromDr.R.S.ScorerofBritain’sImperialCollegeoftheSciencecomes
Readthefollowingpassageandanswerquestions9-18.1.FromDr.R.S.ScorerofBritain’sImperialCollegeoftheSciencecomes
随机试题
甲乙丙丁同为某幼儿园学生。一天。在课间游戏时,四人互投石子玩耍,结果不知是谁投出的石子将丁的右眼打伤,花去治疗费6000元。当时幼儿园老师戊正躲在学校僻静处与热恋中的男友电话聊天。下列有关谁应承担丁之治疗费的论述,不正确的是:()
紧缩性财政政策的主要手段是()
交流供电线路应采用地下电力电缆入局,正确的做法有()。
关于地面装修构造的说法,属于地面整体面层的是()。
(二) A公司2016年发生的与投资有关的经济业务如下: (1)2月23日,支付购买价款5000万元购入乙公司30%的股权,对乙公司具有重大影响。当日乙公司可辨认净资产的账面价值(与公允价值相同)为17000万元。
2011年4月第一次参加“金砖国家”集团第三次首脑会议的是哪个国家?()
按照现在物理研究成果,物质最小的构成单位是()。
李工正在为一个项目做风险识别,下列()是此过程不需要经过的步骤。
Communicationisfarmorethanspeechandwriting.Mostofusareawarethatwearecommunicatinginmanydifferentwaysevenw
A、Softwarecansolvealltheproblems.B、Softwaremaytaketheplaceofhardware.C、Hardwareisnotneededanymore.D、Hardware
最新回复
(
0
)