首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Imagine a world without brands.【R1】______No raucous advertising, no ugly billboards, and no McDonald’s. Yet, given a chance and
Imagine a world without brands.【R1】______No raucous advertising, no ugly billboards, and no McDonald’s. Yet, given a chance and
admin
2017-04-21
38
问题
Imagine a world without brands.【R1】______No raucous advertising, no ugly billboards, and no McDonald’s. Yet, given a chance and a bit of money, people flee this Eden. They seek out Budweiser instead of their local tipple, ditch nameless shirts for Gap, prefer Marlboros to homegrown smokes. What should one conclude? That people are pawns in the hands of giant companies with huge advertising budgets and global reach? 【R2】______
The pawn theory is argued, forcefully if not always coherently, by Naomi Klein, author of "No Logo", a book that has become a bible of the anti-globalization movement. Her thesis is that brands have come to represent "a fascist state where we all salute the logo and have little opportunity for criticism because our newspapers, television stations, Internet servers, streets and retail spaces are all controlled by multinational corporate interests."【R3】______produced cheaply in third-world sweatshops, branded goods displace local alternatives and force a grey cultural homogeneity on the world.
【R4】______Outside the United States, they are now symbols of America’s corporate power, since most of the world’s best-known brands are American. Around them accrete all the worries about environmental damage, human-rights abuses and sweated labor that anti-globalists like to put on their placards. No wonder brands seem bad.
【R5】______They began as a form not of exploitation, but of consumer protection. In pre-industrial days, people knew exactly what went into their meat pies and which butchers were trustworthy; once they moved to cities, they no longer did. A brand provided a guarantee of reliability and quality. Its owner had a powerful incentive to ensure that each pie was as good as the previous one, because that would persuade people to come back for more.
Just as distance created a need for brands in the 19th century, so in the age of globalization and the Internet it reinforces their value. A book-buyer might not entrust a company based in Seattle with his credit-card number had experience not taught him to trust the Amazon brand; an American might not accept a bottle of French water were it not for the name of Evian. 【R6】______
Indeed, the dependence of successful brands on trust and consistent quality suggests that consumers need more of them. In poor countries, the arrival of foreign brands points to an increase in competition from which consumers gain. Anybody in Britain old enough to remember the hideous Wimpy, a travesty of a hamburger, must recall the arrival of McDonald’s with gratitude. Public services live in a No Logo world: attempts at government branding arouse derision. That is because brands have value only where consumers have choice, which rarely exists in public services. 【R7】______
Brands are the tools with which companies seek to build and retain customer loyalty. Because that often requires expensive advertising and good marketing, a strong brand can raise both prices and barriers to entry. But not to insuperable levels: brands fade as tastes change(Nescafe has fallen, while Starbucks has risen); the vagaries of fashion can rebuild a brand that once seemed moribund(think of cars like the Mini or Beetle); and quality of service still counts(hence the rise of Amazon). 【R8】______
A. Brands have thus become stalking horses for international capitalism.
B. Or that brands bring something that people think is better than what they had before?
C. Yet this is a wholly misleading account of the nature of brands.
D. It existed once, and still exists, more or less, in the world’s poorest places.
E. The absence of brands in the public sector reflects a world like that of the old Soviet Union, in which consumer choice has little role.
F. Because consumer trust is the basis of all brand values, companies that own the brands have an immense incentive to work to retain that trust.
G. The ubiquity and power of brand advertising curtails choice, she claims;
H. Many brands have been around for more than a century, but the past two decades have seen many more displaced by new global names, such as Microsoft and Nokia.
【R2】
选项
答案
B
解析
空格处前文提到:如果人们有机会并有购买力,那么就都会选择品牌。由此作者引发疑问:我们可以得出什么结论?难道我们是那些铺天盖地做广告宣传的大公司的牟利对象?选项B也是一个疑问句,提出了另外一个观点:或者是品牌的确给人们带来了更好的选择?这3个疑问句均由连词or连接,成并列关系。由此可见,B是合适的选项。
转载请注明原文地址:https://kaotiyun.com/show/oW9d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
Togenerateinterestinitsbusinessgifts,ABCcompanytakesanadintheJulyissueofPersonnelInternational,invitingreade
Readthefollowingpassageandchoosethebestwordforeachspace.Moneyspentonadvertisingismoneyspentaswellasany
Readthefollowingpassageandchoosethebestwordforeachspace.Moneyspentonadvertisingismoneyspentaswellasany
Tradeiscentraltohumanhealth,prosperityandsocialwelfare.【R1】______Examplesoftradeindailylifearesoabundanttheys
Recently,amanwhowasalwaysingoodhealth,spentaweekinbedwithsevereflu.Itwastheworstillnessinhislife.Thepr
Asregardssocialconventions,wemustsayawordaboutthewell-knownEnglishclasssystem.Thisisanembarrassingsubjectfor
Thefunctionoftheofficeistoperformadministrativework.First,itmustprovidethenecessarycommunicationswithcustomers
Readthefollowingpassageandanswerquestions9-18.1.FromDr.R.S.ScorerofBritain’sImperialCollegeoftheSciencecomes
Readthefollowingpassageandanswerquestions9-18.1.FromDr.R.S.ScorerofBritain’sImperialCollegeoftheSciencecomes
Thepurposeoftheexperimentswastofundouthowtheclockworks.SCNplaysaroleindailyrhythms.
随机试题
国家海洋环境质量标准,由____制定。
肺痨之虚火灼肺证治法宜选()
按照《处方药与非处方药分类管理办法(试行)》,经批准的商业企业无须具有《药品经营许可证》就可以
(2018年)单向流体外掠管束换热中,管束的排列、管径、排数以及雷诺数的大小均对表面传热系数(对流换热系数)有影响,下列说法中不一定正确的是()。
第四代计算机的主要元器件采用的是()。
依据FIDIC《土木工程施工分包合同条件》中有关分包合同管理的规定,下列说法中正确的有( )。
某路桥工程公司,承接了一座跨河桥梁的施工任务,基础采用10根2.2m的桩基,施工中采用沉入桩的施工方法进行施工,在桩的吊装过程中采用三个吊点进行起吊,由于水下地质条件的不同,施工单位拟分别采用射水沉桩和静力压桩进行施工。在射水沉桩时的部分施工工序为
某一外商投资企业业务收支以美元为主,也有少量的人民币收支业务,根据《中华人民共和国会计法》规定,为方便会计核算,该单位可以采用()作为记账本位币。
基金销售机构应该遵照《证券业从业人员资格管理办法》《证券业从业人员资格管理实施细则》等要求,统一办理()。I.执业注册Ⅱ.后续培训Ⅲ.绩效考核Ⅳ.执业年检
下列关于商业银行信用风险控制措施的表述,正确的有()。
最新回复
(
0
)