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  3. (21) For most people, shopping is still a matter of wandering down the high street or loading a cart in a shopping mall. Soon, t

(21) For most people, shopping is still a matter of wandering down the high street or loading a cart in a shopping mall. Soon, t

admin2012-06-13  58
问题  (21) For most people, shopping is still a matter of wandering down the high street or loading a cart in a shopping mall. Soon, that will change. Electronic commerce is growing fast and will soon bring people more choice. There will however, be a cost: protecting the consumer from fraud will be harder. Many governments therefore want to extend high-street regulations to the electronic world. But politicians would be wiser to see cyberspace as a basis for a new era of corporate self-regulation.
   (22) Consumers in rich countries have grown used to the idea that the government takes responsibility for everything from the stability of the banks to the safety of the drugs, or their rights to refund when goods are faulty. But governments cannot enforce national laws on businesses whose only presence in their country is on a screen. Other countries have regulators, but the rules of consumer protection differ. As does enforcement. Even where a clear right to compensation exists, the on-line catalogue customer in Tokyo, say, can hardly to New York to extract a refund for a dud purchase.
   (23) One answer is for governments to cooperate more: to recognize each other’s rules. But that requires years of work and volumes of detailed rules. And plen~ of countries have rules too fanciful for sober states to accept. Then let the electronic businesses do the "regulation" themselves. They do, after all, have a self-interest in doing so.
   (24) In electronic commerce a reputation for honest dealing will be a valuable competitive asset. Governments, too may compete to be trusted. For instance, customers ordering medicines on-line may prefer to buy from the United States because they trust the rigorous screening of the Food and Drug Administration: or they may decide that the FDA’S rules are too strict, and buy from Switzerland instead.
   Consumers will still need to use their judgment. But precisely because the technology is new, electronic shoppers are likely for a while to be a lot more cautious than consumers of the normal sort--and the new technology will also make it easier for them to complain noisily when a company lets them down. In this way, at least, the advent of cyberspace may argue for fewer consumer protection laws, not more.
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答案对多数人来说，购物仍然意味着沿着大街闲逛或者在大型购物中心装满购物车。很 快，这种情况会有所改变。电子商务迅猛发展，很快给人们带来更多的选择。然而，这需要 作出牺牲的：保护顾客不上当受骗变得更难了。因此，许多国家想把繁华街道上的购物条例 沿用到电子商务中来。
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