首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1)What makes a great communicator? A willingness to share that driving sense of mission and a burning faith that others will em
(1)What makes a great communicator? A willingness to share that driving sense of mission and a burning faith that others will em
admin
2016-11-03
86
问题
(1)What makes a great communicator? A willingness to share that driving sense of mission and a burning faith that others will embrace, too.
(2)As an entrepreneur, you have an extraordinary story to tell. But whether you’re pitching or promoting a service, product, company, or cause, how you craft and deliver your message could mean the difference between making the sale or being shown the door. Some people are simply better than others at articulating their message.
(3)Raising the bar. My work takes me across the country and exposes me to spokespeople in a variety of industries. But the goals are always the same: To articulate a message that meets the demands of contemporary audiences, who want their speakers to be passionate, inspiring, brief, captivating, and clear.
(4)As the majority of us are accustomed to PowerPoint shows, 24-hour cable news, and MTV-style videos, our perception of great corporate speakers has changed. The great spokespeople of our time have raised the bar on what it means to be a business communicator—and you’re being compared to them.
(5)When CNBC interviews Apple(AAPL)CEO Steve Jobs, you’re being compared to him. When C-SPAN brings British Prime Minister Tony Blair into our living rooms every week, you’re being compared to him. When Cisco(CSCO)CEO John Chambers delivers a dazzling PowerPoint show, you’re being compared to him. They’ve mastered 10 techniques that set them apart—techniques that I uncovered while researching my new book, 10 Simple Secrets of the World’s Greatest Business Communicators.
(6)Pitching with oomph. But enough talk about "the secrets". Let’s get started. Extraordinary entrepreneurs and business professionals credit their communication skills for much of their success, and each is fueled by a passionate commitment to their service, product, company, or cause. Passion separates the world’s top pitchmen from the vast majority of mediocre presenters. Without passion, you will fail to motivate, inspire, and electrify your audiences.
(7)Starbucks(SBUX)Chairman Howard Schultz didn’t build one of the most admired brands in the world because he blends the right mix of espresso, steamed milk, and foam. While interviewing Schultz for 10 Simple Secrets, I quickly realized he doesn’t leave his passion at the office. While many of us like coffee, even love it, Schultz is passionate about it. Really passionate.
(8)During a now-famous trip to Italy, on a piazza in Milan, Schultz’s life was forever changed. The Italians were passionate about their coffee, he excitedly told his wife. Schultz brought that passion back to America and transformed a small Seattle coffee-bean store into an American institution. His zeal convinced investors to buy into his concept of bringing Italian-style cafes to America—and without it, we never would have been introduced to mocha frappuccinos!
(9)Emotional rapport. At this point, some of you might be saying, "My passion is to get rich." Fine. But I’m urging you to dig deeper. You see, I’ve personally met and interviewed several entrepreneurs who have joined the billionaires club. I’ve watched them address staff, customers, and investors. Not once did they ever discuss how much joy they get out of being wealthy. Instead, they build an emotional rapport with their listeners by sharing their connection to the topic—their passion—through personal stories, anecdotes, and examples.
(10)Now ask yourself, "What’s my connection to my message?" If you’re a financial planner, is it to help your customers avoid the painful debt you saw your parents fall into? It is for Suze Orman, who tapped into that passion to fuel her success as an author and television host. If you sell networking hardware, is your passion fueled by the desire to change the way the world lives, works, plays, and learns? It is for Cisco Systems CEO John Chambers, whose passionate vision of the future has earned him a spot as one of the most admired chief executives in corporate America.
(11)If you manage a coffee shop or restaurant, is your passion to create a welcoming "third place" between home and work for your customers to enjoy? It is for Howard Schultz, whose passion has literally changed the daily habits of millions of people around the world. So whether you’re addressing an audience of 1 or 1,000, reveal your passion by identifying and sharing your personal connection to your company message. It will set you apart as a speaker.
The passage indicates that it is important to______in business communication.
选项
A、establish personal friendship
B、show passion in conveying message
C、employ high communicative skills
D、meet listeners’ emotional demands
答案
B
解析
本文主要谈论激情在商业交流中的重要性,并通过大量的例子来进行阐述,因此选B。A“建立个人友谊”表述较肤浅且未提及;文中也未涉及交流技巧,C也可排除。这里主要是讲在交流中要展示出对所谈话题的热情,而不是为迎合对方的情感需要,因此D也不选。
转载请注明原文地址:https://kaotiyun.com/show/2f7O777K
0
专业英语八级
相关试题推荐
Systematiceffortsatnationalnutritionplanningindevelopingcountriesgobackbarelyadecade.Duringthatbrieftimethere
Whichofthefollowingdistinctivefeaturescanbeusedtoseparate[p]and[b]?
TheeconomicbackboneofCanadaincludes
______isananti-slaverynoveland"helpedlaythegroundworkfortheCivilWar".
Virtuallyeverydayoftheyearseesanotherartbiennialopeningsomewhereintheworld.Theroleoftheseexhibitionsistosh
HowtoPracticeEsperanto?Thereareatleast1,000,000Esperantospeakersworldwidefromover100countriesandtheycomefrom
Theeconomystoppedshrinkingayearago,butAmerica’sunemploymentproblemisasbigasever.Theofficialjoblessratewas9.
Ididn’tknowatthetimewhathappenednext.Sartorisdidn’ttellmeuntillater,afterward.Perhapsuptothattimehehadnot
AsaFloridianwho’sweatheredhisshareofhurricanes,Icanmorethansympathizewithmynortheasterncountrymenastheybegin
PASSAGEONE
随机试题
抗甲状腺药物最常见的不良反应是()
口腔健康咨询时,一青年认为牙好坏是天生的,刷不刷牙无所谓,口腔医生告诉他正确的认识应是
A、主要扩张冠状动脉,增加氧供B、以降低氧耗量为主C、增加心肌收缩力D、降低外周阻力E、降低前负荷利尿剂
“刚脏”指的是哪一脏
人民法院受理申请后,经审查债权人提出的事实、证据,认为债权人的申请不符合法定条件的,裁定予以驳回,会产生哪种法律后果?()
移动平均法()。
在系统效率SE和寿命周期LCC之间进行权衡时,可采用的有效手段有( )。
施工总平面图的设计依据包括( )。
《消防控制室值班记录表》和《建筑消防设施巡查记录表》的存档时间不应少于()年。
Inordertopreventstressfrombeingsetupinthemetal,expansionjointsarefittedwhich_____thestressbyallowingthepipe
最新回复
(
0
)