2. 外语
  3. A、She is a medical expert. B、She knows nothing about the regulations of medicine advertisement. C、She will have to think of new

A、She is a medical expert. B、She knows nothing about the regulations of medicine advertisement. C、She will have to think of new

admin2013-05-19  64
问题  
M: Right, I guess you’ ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: Yes, that’ s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’ re allowed to advertise medicines on TV?
W: Oh yes, provided they are not drugs which need a prescription. You can advertise over-the- counter products. We can get users of our products to recommend them-- "Their lotion cured my disease in six days." for example.
M: Now, hold on.  It is forbidden to claim any positive cure for a disease.  And we mustn’ t offer any drugs for illness which should be treated by a doctor.
W: Mmm.  OK.  What about this--a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’ s true.
W: Sure it is.  But here is another suggestion.  We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’ m afraid not.  Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ ll have to come up with something else. I never realize the regulations were so rigid.
选项 A、She is a medical expert.
B、She knows nothing about the regulations of medicine advertisement.
C、She will have to think of new ideas.
D、The man appreciates her work very much.
答案C
解析 从对话内容可以判断，说话人均为制药厂市场部门的工作人员，女士向男士汇报自己的广告创意，故A项不正确。但她的建议屡屡遭到否定或质疑，故女士最后说“I’ll have to come up with something else．”证明D项不正确，而C项正好解释这句话，是正确选项。另外，虽然女士也提到她没意识到规定如此严格，但她也并非毫不熟悉，比如男士置疑能否投放商业广告时，她就作出了解释。
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