首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Fu
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Fu
admin
2014-01-13
72
问题
The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers’ seemingly unreasonable resistance to the product. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons, however. This was confirmed by one of motivation research’s classic studies, one often cited in the trade. Mason Haire, of the University of California, constructed two shopping lists that were identical except for one item. There were six items common to both lists: hamburger, carrots, baking powder, bread, canned peaches and potatoes, with the brands or amounts specified. The seventh item, in the fifth place on both lists, read " I lb. Maxwell House coffee" on one list and "Nescafe instant coffee" on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman("personality and character")who would draw up that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy, only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group drew such a conclusion about the housewife who intended to buy regular coffee.
The fact that producers found resistance to their product despite the fact that they spent more advertising money on instant than regular coffee shows that______.
选项
A、advertising does not assure favorable sales results
B、companies, spent more money on advertising than they should
C、people pay little attention to advertising
D、the more one advertises the better the sales picture
答案
A
解析
细节判断题。根据题干关键词more advertising money on instant than regular coffee定位到原文前两句。前两句提到速溶咖啡比普通咖啡广告费多了很多,但在市场上销售却不顺利。所以选项A(广告并不一定能确保满意的销售结果)正确。故答案为A。
转载请注明原文地址:https://kaotiyun.com/show/31QO777K
0
考博英语
相关试题推荐
Inpromisingtofusemediaasdiverseastelevision,telephonecommunication,videogames,musicanddatatransmission,theera
1.Asanimportantmeansforpreservingknowledge,variousliteratureshavebecomepreciousresourcesforthemankind,whichhav
Becauseofthemassiveoilspillageinthegulf,boththeplantandanimallivesintheareaarein_____.
21.Wemightbeinclinedtoattributetotheactofthinkingcompletefromlanguageiftheindividualformedorwereabletoform
He_____thejobbecauseitinvolvedtoomuchtraveling.
Itisnaturalforyoungpeopletobecriticaloftheirparentsattimesandtoblamethemformostofthemisunderstandingsbetw
Thepilotmadeanunexpected______becauseofenginetrouble.
The______choiceforaconsumer,therefore,isthechoiceamongtheavailableonesthatwillenablehimorhertomaximizeutilit
Our______withthePresidentattheairportwasexciting.
Pleasedon’tsayanythinghurtfultoher.Sheisavery______person.
随机试题
肾血流量自身调节的血压范围是()。
为什么艺术只能存在于主体的审美心理活动和审美经验中?
Wehaveallheardofgiantpandas,andknowthattheyareendangered.Whenonebearsbales,itmakesnationalnews【C1】______and
通过有意识的行为更好地达到解决问题目的的心理调控机制心理动机与行为目的之间是由一系列校正调节达到的,称为
中国古代第一部刊版印行的封建法典是()。
A市中级人民法院作出的一审民事判决生效后,债权人甲公司查明债务人乙公司在A市有一栋办公楼,在B市有一座厂房,在C市有一所房屋。根据法律规定,甲公司可以向()法院申请执行。
对在当事人申请直接退运前,海关已经确定查验或者认为有走私违规嫌疑的货物,不予办理直接退运,待查验或者案件处理完毕后,按照海关有关规定处理。
根据《公司法》规定,股份有限责任公司可以收购本公司股份的情形有()。
__________,家书抵万金。(唐.杜甫《春望》)
大龙从家到学校上课,先用每分钟80米的速度走了3分钟,他发现照这样的速度会迟到3分钟;如果这时改为每分钟走110米,结果可以提前3分钟到达。问大龙从家到学校的距离是多少米?()
最新回复
(
0
)