首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
admin
2019-06-23
63
问题
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water. The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began opening up 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $20,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world.
What can we learn about the consumer culture in China?
选项
A、It is not as complicated as that outside China.
B、It has not been fully understood yet.
C、Its influence on advertising is still limited.
D、It is one of the most important products of opening up policy.
答案
B
解析
第3段第3句是一个省略句,省略的内容在第2句提及,表明中国对消费文化也不太熟悉,即对它了解还不够,因此B为正确的说法。
转载请注明原文地址:https://kaotiyun.com/show/35X7777K
0
大学英语六级
相关试题推荐
A、Tostabilizeworldtemperature.B、Tosecurethehealthoflifesystem.C、Tostopthemarinecreaturesfromdying.D、Torestore
Directions:Forthispart,youareallowed30minutestowriteanessaycommentingontheremark“IdleYoung,NeedyOld.”Youcancit
A、Itwillaffectourphysicalhealth.B、Itwillaffectourpsychosocialhealth.C、Itwillmakeourlivesworse.D、Itwillmakeu
A、Blackfreshmenwithhighstandardizedtestscores.B、Blackstudentsfromfamilieswithlowincomes.C、Studentswhoareaccusto
A、Poormanagementofthehospital.B、Thehealthhazardatherworkplace.C、Decisionsmadebytheheadtechnician.D、Theoutdate
Cryingishardlyanactivityencouragedbysociety.Tears,betheyofsorrow,anger,orjoy,typicallymakeAmericansfeeluncom
A、Runningisthebestwayforpeople’shealth.B、Runningmaykeeppeopleawayfromheartdisease.C、Runningfastandfarmatters
Directions:Forthispart,youareallowed30minutestowriteashortessaybasedonthepicturebelow.Youshouldfocusonthe
A、Thosewhoknowhowtoprogramcomputers.B、Thosewhogetspecialaidfromtheirteachers.C、Thosewhoareveryhardworking.D、
A、Hisgraduateschooltrainingandhisinternship.B、Hisqualificationsandhisexperience.C、Hisdiligenceandhisresponsibili
随机试题
投资资产必须建立实存资产与账面资产定期核对控制制度,使其相互牵制,有助于核实实物资产的完整性,这是指投资业务会计制度设计的________要求()
以下哪项不符合急性淋巴细胞白血病(ALL)的特征
胎膜早破的护理措施包括
将膨胀剂放入炮孔内,利用产生的膨胀力,缓慢的作用于孔壁,经过数小时至24小时达到300~500MPa的压力,使介质裂开,这种开挖方式叫作()。
导游人员的工作范围,主要是为旅游者提供向导、讲解及相关旅游服务。()
图3中左图为反射弧,右图为左图中D结构的放大示意图(D结构与C相似)。请根据图分析,回答下列问题:如果刺激A的同时,在D结构①和②的间隙处注射乙酰胆碱酯酶,②处产生的动作电位将___________(填“增大”或“减小”)。
“四书五经”中的“四书”指的是《大学》《中庸》《______》和《孟子》。
决定现代各国教育权力的性质和内容的是该社会形态中占统治地位的()。
He’swatchingTV?He’s______tobecleaninghisroom.
ThevisitoftheAmericanDelegationwill______.Mr.Smithexpresseshissincerethanksto______.
最新回复
(
0
)