首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introd
admin
2019-06-23
69
问题
The 35-year-old Beijing woman is watching an ad showing a giant television made by the Chinese company Haier. A stream of introduction for the television floats in and out of view, including one about receiving electronic mail over the tube. A surfer rides the waves between skyscrapers, his wash leaving an "@" in the water. The ad is "too direct", she tells an interviewer. "There is this guy talking, telling me all about the product, showing me some images. We get it—but we don’t like it."
Since a Shanghai television station aired China’s first TV commercial in 1979, most have been the plain, straightforward, tell-the-name-of-the-product-and-what-it-does kind. Those started disappearing in the U.S. in the late 1960s in favor of more subtle pitches using irony and humor. Now a study says Chinese commercials don’t have to talk down to consumers anymore either—at least the one-third of them living in China’s prosperous cities, and who most interest advertisers.
Even the Western agencies that win awards elsewhere for hip, inventive commercials usually keep it simple in China. After all this country only began opening up 20 years ago and is fairly new to advertising. And to consumer culture, too. China is still a developing nation where an income of just $20,000 a year qualifies an urban household as middle-class. On the other hand, city people who once aspired to own the "big three"—a television, refrigerator and washing machine—have already moved up to DVD players and mobile phones. And with a population of 1.3 billion, the world’s largest, China is a huge market. That is why the world’s largest companies, from Coca-Cola to Procter & Gamble, are battling it out in China. Advertisers spent more than $500 million dollars through the first half of the year, estimates market researcher, making China the largest advertising market in Asia after Japan.
The prevailing view of many of those advertisers and their agencies is that the Chinese don’t yet get clever or subtle advertising and they prefer a straightforward ad with lots of information. But the April survey of almost 500 people in five China’s largest cities discovered "a savvy urban population, tired of a diet of ’boring’ ads and hungry to be treated as the sophisticated decision-makers they are." In short, the Chinese appreciation of what makes a good ad is no different from their counterparts anywhere else in the world.
What can we learn about the consumer culture in China?
选项
A、It is not as complicated as that outside China.
B、It has not been fully understood yet.
C、Its influence on advertising is still limited.
D、It is one of the most important products of opening up policy.
答案
B
解析
第3段第3句是一个省略句,省略的内容在第2句提及,表明中国对消费文化也不太熟悉,即对它了解还不够,因此B为正确的说法。
转载请注明原文地址:https://kaotiyun.com/show/35X7777K
0
大学英语六级
相关试题推荐
A、Togotoschool.B、Totakeuniquepictures.C、Tovisithisrelatives.D、Tomakeexplorations.A
A、Qualityisanimportantpartofthepriceofcosmeticproducts.B、Qualityisnotakeyfactorforthepriceofcosmeticproduc
Directions:Forthispart,youareallowed30minutestowriteanessayentitledLearningfromMistakes.Youshouldwriteatleast
A、Itwillaffectourphysicalhealth.B、Itwillaffectourpsychosocialhealth.C、Itwillmakeourlivesworse.D、Itwillmakeu
Directions:Forthispart,youareallowed30minutestowriteanessayentitledManandArtificialIntelligencebycommentingo
A、Theman’sprofessor.B、Theman’sroommate.C、Thewoman’sboyfriend.D、Aneighbour.B细节题。根据I’mhavingproblemslivingwithJo
A、Addingsomesciencecourses.B、Recruitingmoregoodteachers.C、Buildmorelabs.D、Buyingmoreteachingequipments.B推断题。根据文中提
ShouldParentsAccompanyTheirChildreninStudying?1.越来越多的家长选择陪读2.有人认为家长陪读利大于弊,有人则持相反观点3.我的观点
传统中国装饰绳结,也就是我们所说的中国结(Chineseknot),是一种典型的中国本土艺术。这是一门独特的传统中国民间手工编织艺术,每个绳结只使用一根线,根据其形状和意义而命名。在中国,“结”意味着团结、友谊、和平、温暖和爱情等。中国结经常被用来表达良
A、Itimprovesthehealthofpatients.B、Itimprovesthemoodofdoctors.C、Itfacilitatescommunication.D、Itdecreasesthemedi
随机试题
设随机事件A与B互不相容,且P(A)>0,P(B)>0,则()
下列选项中,不属于国家“十五”期间规定的水环境污染物总量控制指标的是( )。
丁公司最近参与中东某国水坝建设项目投保,在激烈竞争中最终中标。按照当地法律,丁公司必须与当地企业成立投标联合体方可投标,中标后该投标联合体即转为项目公司负责水坝建设。该国政局相对稳定,但实行外汇管制。按照中标通知书及最终签署合同条款约定,对于前期30%的
以下关于税法与其他法律之间的关系,说法正确的有()。
The______thatBrightStarPrintofferstolong-termemployeeshelpthecompanytoattractthebestproductionworkersinthet
苛勒认为学习是通过下列哪个过程实现的?()
马斯洛需要层次理论中的最高层次需要是()。
张小珍:在我国,90%的人所认识的人中都有失业者,这真是个令人震惊的事实。王大为:我不认为您所说的现象有令人震惊之处。其实,就5%这样可接受的失业率来讲,每20个人中就有1个人失业。在这种情况下,如果一个人所认识的人超过50个,那么,其中就很可能有1个或更
公安机关的任务,是指公安机关在()所确定的管辖范围内,为实现一定的目标而进行的工作内容。
若某二叉树的前序遍历访问顺序是ABDGCEFH,中序遍历访问顺序是DGBAECFH,则其后序遍历的节点访问顺序是______。
最新回复
(
0
)