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  3. It is hard to make money peddling social media anywhere. During their first few years in business , Facebook and Twitter lost po

It is hard to make money peddling social media anywhere. During their first few years in business , Facebook and Twitter lost po

admin2020-03-31  113
问题     It is hard to make money peddling social media anywhere. During their first few years in business , Facebook and Twitter lost pots of money. Yet somehow Tencent, an innovative Chinese firm that released the WeChat app in 2011, seems to have cracked the code. Alicia Yap of Barclays, an investment bank, forecasts that WeChat will earn some 6. 8 billion yuan($1.1 billion)this year and 9. 6 billion yuan next year. The reasons for optimism include clever integration of the app with other money-making services and spectacular growth in users at home and, unusually for a Chinese app, abroad.
    WeChat started off as a messaging service, similar to America’s WhatsApp, but it has grown rapidly into much more. In recent months, Tencent has integrated online-payment functions into it. Customers can do their banking through it and a wealth-management service has just been launched. It is also promoting e-commerce: during a recent sale held exclusively on WeChat, Xiaomi, China’s hottest smartphone-maker, is said to have sold 150,000 of its latest model in under ten minutes.
    Most internet companies that make money do so by selling online ads, but Tencent makes most of its money selling customers virtual goods. About 85% of the money Tencent will make this year from the app will come from gaming. Tencent says that WeChat has 270m active users, including tens of millions overseas. Their number and enthusiasm matter a lot to marketers. At the moment, Tencent allows companies to send occasional, targeted messages to some users without charge. Mark Natkin of Marbridge, a consultancy, says that in future it might ask for a fee.
    The biggest unknown about WeChat is whether the app can become a global blockbuster like Twitter or Facebook. Mr Natkin points out that the app will lose one of its most attractive features outside the country. WeChat usage exploded in part because it integrates a user’s address book from Tencent’s QQ, an old-fashioned instant-messaging service that has over 800m registered users, though few outside China.
    WeChat is already used in South-East Asia, Russia and India. The app is available in the Japanese and Korean languages, but strong local rivals already exist in those markets. America and Europe will be harder to crack. To succeed there, it must beat WhatsApp and other rivals.
WeChat may succeed more easily in______.
选项 A、Japan and Korea
B、America and European countries
C、South-East Asia, Russia and India
D、African countries and South America
答案C
解析 根据第五段首句我们得出答案为[C]。选项[A]可以通过该段第二句进行排除：The app is available in the Japanese and Korean languages，but strong local rivals already exist inthose markets．其中“strong local rivals already exist in those markets”让我们知道WeChat要在日本、韩国获得成功并没有那么容易。选项[B]可以通过第三句来排除：America and Europe willbe harder to crack．其中，我们看到harder一词便可以知道该项不是答案。选项[D]的Africancountries and South America在文章中没有提及，故也是错误的。
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