首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European m
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European m
admin
2019-06-23
48
问题
Car makers have long used sex to sell their products. Recently, however, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse(点缀)clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University College London.
BMWs campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the new and improved scion(后代)of a long line of good cars. Renault’s message is more subtle. It is that evolution works by gradual improvements rather than sudden leaps and in this, Renault is aligning itself with(与……保持一致)biological orthodoxy. So, although the new car in the advertisement may look like the old one, the external form conceals a number of significant changes to the engine. While these alterations are almost invisible to the average driver, Renault hopes they will improve the car’s performance, and ultimately its survival in the marketplace.
Whether they actually do so will depend, in part, on whether marketers have read the public mood correctly. For, even if genetics really does offer a useful metaphor for automobiles, employing it in advertising is not without its dangers. That is because DNA’s public image is ambiguous. In one context, people may see it as the cornerstone of modern medical progress. In another, it will bring to mind such controversial issues as abortion, genetically modified food-stuffs, and the sinister subject of eugenics(优生学).
Car makers are probably standing on safer ground than biologists. But even they can make mistakes. Though it would not be obvious to the casual observer, some of the DNA which features in BMWs ads for its nice, new car once belonged to a woolly mammoth—a beast that has been extinct for 10,000 years. Not, presumably, quite the message that the marketing department was trying to convey.
In the third paragraph, by "biological orthodoxy", the author means _____.
选项
A、Renault doesn’t make any change in the new car model
B、Renault makes gradual change in the new car model
C、Renault makes great change in the new car model
D、Renault makes sudden change in the new car model
答案
B
解析
biological orthodoxy(生物学的正统观念)出现于第3段第4句句末,in this指的是前面提到的by gradual improvements rather than sudden leaps可以直接选出B,即雷诺公司对新推出的汽车的改良是“渐变性的”。
转载请注明原文地址:https://kaotiyun.com/show/3JX7777K
0
大学英语六级
相关试题推荐
Throughouthistorymanhasobservedsuchnaturalcyclesastherisingandsettingofthesun,theebbandflowoftheoceantide
Withincreasingprosperity,WesternEuropeanyouthishavingaflingthatiscreatingdistinctiveconsumerandculturalpatterns
Utopiaisaperfectplace.Itisaplacewithoutwar,hunger,poverty,orcrime.Itisaplacewherethepeopleworktogetheran
Thehumannoseisanunderratedtool.Humansareoftenthoughttobeinsensitivesmellerscomparedwithanimals,butthisislar
A、Hefellinatrapmadebyahunter.B、Hehurthisbrainbystayingunderwater.C、Hewasdrownedinanicyriver.D、Hewastrap
A、Holdanexhibitiononcampus.B、GotoNewYorkCity.C、EnterforthetourtoBoston.D、MeettheEuropeanpainters.C①四个选项都是原形的
A、TheystudiedengineerinCanadaforgraduatedegree.B、TheyspokeverygoodEnglishwhentheyreachedAmericaC、Theyweremore
Since2007,theAmericanPsychologicalAssociation(APA)hasconductedasurveyofdifferentaspectsofstressinAmerica.This
Since2007,theAmericanPsychologicalAssociation(APA)hasconductedasurveyofdifferentaspectsofstressinAmerica.This
A、Brighterpeoplegotbetterpay.B、Payscaleswerenotfairatall.C、Maleswerebrighterthanfemales.D、Paysdependedonone’
随机试题
___________成为顾客管理的最终目标。
临床实验室测定血清游离钙的常规方法是A.原子吸收分光光度法B.火焰光度法C.高效液相色谱法D.分光光度法E.离子选择电极法
消费性支出指用于社会公共消费方面的支出,如()等。
清河泵站设计装机流量150m3/s,出口防洪闸所处堤防为1级。招标人对出口防洪闸工程施工标进行公开招标。有关招标工作计划如下:5月31日提交招标备案报告,6月1日发布招标公告,6月11日~15日出售招标文件,6月16日组织现场踏勘,6月17日组织投标预备会
工程款价差调整的主要方法不包括()。
某外贸公司(甲方)与日本某公司(乙方)签订了一项合同。合同规定:乙方卖给甲方价值4000美元用于制作服装的辅料,甲方用该辅料和国产主料加工成价值40万美元的西服返销给乙方。在填制进出口货物报关单贸易方式是应填报()。
下列各项中,不属于土地增值税纳税人的是()。
发展经济_______可以为城市文化增加筹码,_______文化传承、文化内涵的提升以及文化事业的发展,_______不可或缺的,城市的文化含金量如何,并不在于能否造起几幢标志性建筑,而是取决于市民的文化素质。依次填入画横线部分最恰当的一项是()
Acenturyagothephysician’swordwas______todoubtitwasconsideredalmostsacrilegious.
Whatisthesinglelargestproblemfacingthehealthcaresystemtoday?
最新回复
(
0
)