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  3. For anyone who is set on a career in fashion, it is not enough to have succeeded in college. The real test is whether they can s

For anyone who is set on a career in fashion, it is not enough to have succeeded in college. The real test is whether they can s

admin2010-08-04  99
问题     For anyone who is set on a career in fashion, it is not enough to have succeeded in college. The real test is whether they can survive and become established during their early 20s making a name for themselves in the real world where business skills can count for as much as flair(眼光) and creativity.
    Fashion is a hard business. There is a continuous amount of stress because work is at a constant breakneck (高速而危险的) speed to prepare for the next season’s collections. It is extremely competitive and there is the constant need to cultivate good coverage in newspapers and magazines. It al so requires continual freshness because the appetite for new ideas is hard to satisfy. "We try to warn people before they come to us about how tough it is," says Lydia Kemeny, the Head of Fashion at St. Martin’s School of Art in London. "And we point out that drive and determination are essential."
    This may seem far removed from the popular image of fashionable young people spending their time designing pretty dresses, That may well be what they do in their first year of study but a good college won’t be slow in introducing students to commercial realities. "We don’t stamp on the blossoming flower of creativity but in the second year we start introducing the constraints of price, manufacturability, marketing and so on."
    Almost all fashion design is done to a brief. It is not a form of self-expression as such, although there is certainly room for imagination and innovation. Most young designers are going to end up as employees of a manufacturer or fashion house and they still need to be able to work within the characteristic style of their employer. Even those students who are most avant-garde (标新立异的) in their own taste of clothes and image may need to adapt to produce designs which are right for the main stream of market. They also have to be able to work at both tire exclusively expensive and the cheap end of the market and the challenge to produce good design inexpensively may well be demanding.
In fashion design one of the most important factors is to ______.
选项 A、make instant decisions
B、satisfy excessive demands
C、maintain good press contacts
D、cultivate public taste
答案C
解析 文中第二段中提到服装设计这一行业竞争激烈，需要在报纸、杂志上进行很好的宣传，从此推断出正确答案为c)。选项A)中的立即做出决定不是文中所表达的含义，文中谈到服装设计这一工作对速度要求很高，因为总是要不断地为下一季出新款；选项B)中的满足过度需求与文中意思不符，文中认为需满足各方需求，尤其是大众的需求；服装设计师无法培养大众品味，因此D)也为错误。
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