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  3. Packaging is an important form advertising. A package can sometimes motivate someone to buy a product. For example, a small chil

Packaging is an important form advertising. A package can sometimes motivate someone to buy a product. For example, a small chil

admin2009-06-28  57
问题    Packaging is an important form advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out games printed on a package, or small gifts inside a box also motivate many children to buy products or to ask their parents for them.
   Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
   The size of a package also motivates a buyer. Maybe the package has "Economy Size" or "Family Size" printed on it. This suggests that the large size has the most product for the least money. But that is not always true. To find out a buyer has to know how the product is sold and the price of the basic unit.
   The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
选项 A、making one believe what he does
B、providing a story that makes one moved
C、supplying a thought or feeling that makes one act
D、making one deep in thought
答案C
解析 题目问“motivate”可能是什么意思。根据下文的例子，孩子们在购物时，往往看中的是包装在外面的图画，或是里面的小礼物，这些东西将刺激孩子们的购物欲。所以选项C“提供一种让人去做某件事的想法和感觉”与刺激的意思吻合。
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