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  3. Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling pro

Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling pro

admin2013-07-24  93
问题     Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process.
    The main methods of sales promotion are:
    Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price.
    Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls).
    Discount vouchers—a voucher (like a money off coupon).
    Free gifts—a free product when buy another product.
    Point of sales materials—e.g. posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there.
    Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers.
    Loyalty cards have recently become an important form of sales promotion. They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.
    Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back.They also provide information about the shopping habits of customers— where do they shop, when and what do they buy?This is very valuable marketing research and can be used in the planning process for new and existing products.
Which of the following is NOT true about loyalty cards?
选项 A、The points earned for buying goods can sometimes be used as money.
B、Loyalty cards enable the retailer to know customers’ shopping habits,
C、Loyalty cards attract customers back to the same retailer.
D、With no discount, loyalty cards can still make more sales.
答案D
解析
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