2. 外语
  3. To be a successful business owner, you must know your market. Your business won’t succeed just because you want it to succeed.

To be a successful business owner, you must know your market. Your business won’t succeed just because you want it to succeed.

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问题     To be a successful business owner, you must know your market.
Your business won’t succeed just because you want it to succeed.
Determining if there is a market for your products or service is the
most critical item of planning. Once you decide your product or (1)______
service, you must analyze your market—a process involved (2)______
interviewing competitors, suppliers and new customers. Market
research is extremely beneficial; information gathered can increase (3)______
your profit potential. Before you begin researching your market,
however, you should take a brief, and close look at your product or (4)______
service from an objective standpoint. You should ask yourself the
following question: Is this product or service in constant demand? (5)______
Can I create a demand for my product or service to insure a profit? (6)______
Once you are satisfied that these preliminary questions answered, (7)______
move on to conducting your research.
Market research is simply an orderly, objective way of learning
about people—people who buy from you. Fortunately, many (8)______
entrepreneurs fail to complete this critic section of their business plan. (9)______
Collecting research data can be frustrating unless you have defined
your goals and organize the collection and analysis process. You must (10)______
plan to prevent this from happening, and decide how you will collect,
sort and analyze the data. Maintain a file and notebook in which to
store and organize information as needed.
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