首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
• You will hear a business presentation about 3 simple selling tactics. • As you listen, for questions 1—12, complete the notes,
admin
2010-01-31
91
问题
• You will hear a business presentation about 3 simple selling tactics.
• As you listen, for questions 1—12, complete the notes, using up to three words or a number.
• You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into ______.
9. Put your prospect in the picture by dramatizing what it feels like to be ______.
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
VIVID WORD PICTURES
解析
转载请注明原文地址:https://kaotiyun.com/show/3UOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatistherelationshipbetweenthemanandthewoman?
Whatistheman’sproblem?
Whatproblemdoesthespeakermention?
Whattypeofbusinessdoesthemanhave?
WhatisCarl’sproblem?
Whomostlikelyarethelisteners?
What’stherelationshipbetweenthemanandthewoman?
FortwocandidatesCustomerInvolvementYourcompanyhasdecidedtotrytoincreasecustomerinvolvementintherangeandqualit
Askingquestions查询
随机试题
有些政策目标设定的出发点不在于解决问题本身,而是建立在满足政治需求的基础之上,下列属于政治需求的有()
所有蚀刻工具要么是针嘴的,要么是平刃的。但是,有些平刃的蚀刻工具用于雕刻,有些不是。另一方面,所有针嘴的蚀刻工具都用于雕刻。因此,用于雕刻的蚀刻工具比不用于雕刻的蚀刻工具多。如果以下哪项陈述为真。能合乎逻辑地得出上述论证的结论?
患者,女,36岁。因过量服药而反复出现阿—斯综合征。心电图为窦缓,窦停搏。最佳处理方式为
患者,17岁,不明原因的发热,牙龈出血1周,查体轻度贫血貌,颌下及腹股沟淋巴结肿大,胸骨压痛,肝脏肋下2指,考虑
患者,女性,30岁,小腹疼痛拒按,体温38℃,诊断为盆腔炎。护士为其安置半坐卧位,其目的是
关于中国古代刑罚制度的说法,下列哪一选项是错误的?(卷一/2010年第15题)
会计机构负责人(会计主管人员)是指()。
羽绒服:羽绒:保暖
(演示文稿题)小李在课程结业时,需要制作一份介绍第二次世界大战的演示文稿。参考考生文件夹中的“参考图片.docx”文件示例效果,帮助他完成演示文稿的制作。为演示文稿中的全部幻灯片应用一种合适的切换效果,并将自动换片时间设置为20秒。
AbouthowmanyadultAmericanshavethe"weightproblem"?______percent.
最新回复
(
0
)