首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Journalism According to the professor, how can newspapers attract readers to serious stories?
Journalism According to the professor, how can newspapers attract readers to serious stories?
admin
2014-09-29
52
问题
Journalism
According to the professor, how can newspapers attract readers to serious stories?
Journalism
Narrator
Listen to part of a lecture in a journalism class. The professor has been discussing newspapers.
Professor
About 40 years ago, half of all Americans felt they’d be lost without a daily newspaper. But today, only one in ten Americans say they’d be lost without a paper. In fact, today, half of all Americans say they don’t need a newspaper at all. And so people in the newspaper industry are trying to figure out how they can get more people reading the newspaper more often. They’re trying to crack journalism’s riddle for the ages: what makes people read newspapers? OK, well, let me ask you—as a journalism student, what do you think is the answer to this question? Elizabeth?
Female student
Um, I would probably try to improve the content of the newspaper.
Professor
Better content. Hmm. You mean like well-written editorials and articles?
Female student
Well, I mean provide more interesting content, like, I would first try to find out what readers really want to read ... and then put that into the paper.
Professor
Yes, in fact, not too long ago, there was an extensive study conducted to investigate what draws people to newspapers. Uh, they found out that there’s a clear, strong link between satisfaction with content and overall readership. Those newspapers that contained what the readers wanted most brought in the most readers. No big surprise there, right? So, what kind of content brings in readers? The study found that people-centered local news ranks at the top of the list... stories about ordinary people. For example, you could write about the experiences of those who were involved in a news story, and their friends and relatives ... The vantage points would be those of ordinary people, not of police or other officials ... OK? Now the study also showed that people want more stories about movies, TV, and weather, and fewer stories and photos about natural disasters and accidents ... So, to get reader satisfaction, you need to select the right topics, and within those topics, the right news events or stories to cover. Yes, James?
Male student
It seems to me that a lot of what you just mentioned doesn’t line up with the principles of good journalism. Catering to readers’ tastes may improve overall readership, but what about the social responsibilities that newspapers have? I mean, there are some topics that newspapers need to write about in order to serve the public interest. Those topics may not always be fun and interesting for the average reader, but it’s still the newspaper’s responsibility to make that information available to the public.
Professor
That’s a good point. You need a good mix of content. You can’t just rush towards an attractive topic and forget about the reporting role of newspapers. There’s a danger of going soft—newspapers do have to perform their obligations to citizens. So what newspapers sometimes do is to combine serious journalism with a reader-friendly presentation. Um, let me give you an example: When the justice department opened an investigation on the local police—some pretty serious stuff that could be boring to some readers—well, one local newspaper ran a lead story on their front page, but they also simplified the format by including small breakout boxes that presented—in a nutshell—the highlights of the story. That way, they could report the serious stories they needed to report, and, and still hold their readers’ attention. OK? Uh, going back to the research on readership growth we were talking about. .. Uh, the most vital step of all, the study shows, may be making the paper easier to use. How can we make the paper "easier to use"? Well, it means stories need to include information, such as phone numbers, times, dates, addresses, Web sites and the like, so that readers can "go and do" things based on what they’ve read.
Female student
Professor Ellington? Um, when you said we need to make the paper "easier to use," I thought you were gonna say something about use of graphics, colors, and stuff like that.
Professor
Well, I guess those things do help in a way, but it turned out that those contemporary touches, uh, such as more attractive designs, extensive use of color, and informational graphics matter much less than you’d expect. Surprising, isn’t it?
Female student
Yeah, it is ... Um, how about service? Does the study say anything about improving service? I don’t think people are gonna subscribe if the paper doesn’t arrive, or shows up late ...
Professor
Or shows up wet, which by the way, happened to me this morning. Oh, absolutely. Service affects readership. In fact, improving your service is much more likely to increase your readership than making changes in your editorial content... Not only on-time delivery in good condition, but also things like efficient billing, affordability, um ... Yes?
Female student
They could also, like, increase the number of sites where they sell single copies.
Professor
Certainly that’s one way to improve service.
选项
A、By including photos that provide background information
B、By making minor revisions to the content of the story
C、By making the format more appealing to readers
D、By gradually increasing the number of serious stories
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/3UfO777K
0
托福(TOEFL)
相关试题推荐
Completethetablebelow.WriteNOMORETHANTHREEWORDSORANUMBERforeachanswer.
Completethetablebelow.WriteNOMORETHANTHREEWORDSforeachanswer.
Whatiscurrentlythemainareaofworkofeachofthefollowingpeople?ChooseFIVEanswersfromtheboxandwritethecorrect
WhyisMatthewconsideringastudentworkplacement?
Choosethecorrectletter,A,BorC.ResearchprojectonattitudestowardsstudyTonyisparticularlyimpressedbyPhoebe’sab
Choosethecorrectletter,A,BorC.GENERALCOURSEDETAILSWhichisthequickestincreasingsubjectinenrollment?
Choosethecorrectletter,A,BorC.Whatistheprimarymethodforincreasingsafety?
Listentothedirectionsandmatchtheplacesinquestions11-15totheappropriateplaceamongA-Eonthemap.TheComplaint
Scientistshavetraditionally(classified)plantsby(groupingthem)accordingtosimilaritiesintheiroverall(appear),their
Theresidentsthere,theirhomesallhadbeendamagedbythebigexplosion,weregivencompensationsbythelocalgovernment.
随机试题
骶耻外径16.5~17.5cm,骨盆入口前后径8.5~9.5cm,属于相对性骨盆狭窄。()
关于铁代谢的叙述错误的是
(一)资料甲、乙签订一份购销合同。甲以汇票汇款,并在汇票背书栏记载“若乙不按期履行交货义务,则不享有票据权利”,承兑人为丁公司,付款人为戊公司,保证人为乙公司,汇票到期日为2012年4月30日。2012年4月20日乙又将此汇票背书转让给丙。2012年3
存款客户向存款机构提供的转账凭证或填写的存款凭条是()。
甲、乙签订买卖合同同时签订仲裁协议,后双方发生合同纠纷,在仲裁庭首次开庭时,甲对双方事先签订的仲裁协议效力提出异议,对该案件的下列处理方式中,符合法律规定的是()。
经营者年薪制的特点包括()。
别人有困难时伸出援助之手,这是一个健康社会应有的公民德性,但一个健康的社会,救助民众困难首先应该是公共救济,完备的社会保障网最大程度地把弱者的生存保障纳入其中—不过再完美的公共救济总会有漏洞,所以需要民间的道德自治,即社会自发的求助机制消化困境。最能概括本
Jackwishesthathe______businessinsteadofhistorywhenhewasinuniversity.
在以下ARM处理器的指令操作码中可让寄存器R1扣的指定位“置位”的指令操作码是()。
Aregularyogapracticewillhelpyou______.
最新回复
(
0
)