首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving
admin
2013-06-17
77
问题
The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service, like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situations.
This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers.
The discussion of the regional bank serves which of the following functions within the passage as a whole?
选项
A、It describes an exceptional case in which investment in service actually failed to produce a competitive advantage.
B、It illustrates the pitfalls of choosing to invest in service at a time when investment is needed more urgently in another area.
C、It demonstrates the kind of analysis that managers apply when they choose one kind of service investment over another.
D、It provides an example of the point about investment in service made in the first paragraph.
答案
D
解析
主旨题。对地方银行的论述在文中起什么作用? A.“exceptional case”不符,第一、二段是一致的。B.“pitfalls”无。C.“One kind Of service investment over another”文中无。D.正确,提供了在第一段作出的关于服务投资的观点的一个例证。第一段反复论证有时服务投资无用,第二段提供一个证据。
转载请注明原文地址:https://kaotiyun.com/show/3VM7777K
0
大学英语四级
相关试题推荐
RoadRageAlltheRageTomanypeopletheterm"RoadRage"describesarelativelymodemconceptofdrivers"gettingworkedu
Thecompanyhasretraineditsemployeestoemphasizeserviceandisboastingabouttheresuitsinanad______.
Pricesdeterminehowresourcesaretobeused.Theyarealsothemeansbywhichproductsandservicesthatareinlimitedsupply
Noseshavetheiradvantages.They’recute,they’reversatile,andthey’resmallenoughtobecarriedaround.Whichmaybewhyth
Thewordconservationhasathrifty(节俭)meaning.Toconserveistosaveandprotect,toleavewhatweourselvesenjoyinsuchgo
Thewordconservationhasathrifty(节俭)meaning.Toconserveistosaveandprotect,toleavewhatweourselvesenjoyinsuchgo
Thewordconservationhasathrifty(节俭)meaning.Toconserveistosaveandprotect,toleavewhatweourselvesenjoyinsuchgo
A、Becausehewascarryingaheavyload.B、Becauseitwasgettingdark.C、Becauseitwasraining.D、BothAandB.D
Keepingafullsocialcalendarmayhelpprotectyoufromdementia(痴呆症),researcherssaidonMonday.【1】activepeoplewhowereno
随机试题
CouplesarerestrictingthesizeoftheirfamiliesintheUKbecauseofcashworriesbroughtonbythefinancialcrisisandthe
A、HBsAgB、抗-HBsC、HBcAgD、抗-HBeE、HBeAg存在于受感染的肝细胞核内,不游离于血清中的是
绝经后阴道不规则出血应考虑以下哪些疾病()
非持股多元化型年薪制的薪酬结构是()。
(2001年)某股份有限公司(本题下称“股份公司”)是一家于2000年8月在上海证券交易所上市的上市公司。该公司董事会于2001年3月28日召开会议,该次会议召开的情况以及讨论的有关问题如下:(1)股份公司董事会由7名董事组成。出席该次会议的董事有董事A
下列各项中,属于企业生产经营期间资本性支出的是()。
检验认识的真理性,就是检验______。
Sheissucha________person,alwaysaskinghowI’mfeeling.
Whatisthenewestproblemfacingpeoplewhodrivetoschool?
TakingEarlyRetirementMayRetireMemory,TooThetwoeconomistscalltheirpaper"MentalRetirement",andtheirargumenth
最新回复
(
0
)