首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the o
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the o
admin
2012-01-22
51
问题
A The dawning era of micromarketing holds great promise for consumer marketers and the U. S. economy. By adding hugely to the overall supply of advertising time and space, the increase of new communications channels can be expected to control ad-ate inflation. Figuring out the right way to send the right message to the right person at the right time is difficult, but important.
B The surprisingly impressive recent results of P&G suggest that targeting might also be a benefit to corporate productivity. In 2003, P&G spent $4.4 billion, or 10.1% of sales, on advertising. In 1998, the last time its spending reached 10%, unit sales volume rose by nearly 4%. Today, P&G unit growth rate is running closer to 9%. "They are spending about the same money and getting three times the lift."
C At the same time, the fading of the age of mass marketing poses a threat to the traditional mass media and their heavily ad-dependent business models: To date, network TV and its mass brothers have held tight to the lion’s share of advertising, despite their decreasing audiences. Even as prime-time ratings fell by 41.5% from 1977 to 2003, network TV’s advertising revenues rose nearly fivefold, why keep paying more for less? For a marketer looking to build brand awareness or to convey a simple, timely message to a big swath of the country, there is no effective substitute for mass media, particularly TV.
D Mass media’s share of advertising is declining now as marketers boost spending on more targetable, narrowcast media. A recent study by a Wall Street firm predicts that the ad revenues of narrowcast media will grow at 13.5% a year from 2003 to 2010, while the mass media putter along at 3.5%—well below the projected 5.7% gain in gross domestic product, By 2010, as it is predicted, marketers will spend more for advertising on cable ($27 billion) and the Internet ($22.5 billion) than on network TV ($19.1 billion) or on magazines ($17.4 billion).
It is believed that in the future companies will spend more advertising fees on Internet.
选项
答案
D
解析
题目意为:大家相信将来公司将在互联网上投入更多的广告费。D段指出:“…as it is predicted. marketers will spend more for advertising on cable ($27 billion) and the Internet ($22.5 billion) than on network TV ($19.1 billion) or on magazines ($17.4 billion)…”即:公司在有线电视及互联网上投入的广告费将超出在电视广播网或杂志投入的广告费。因而推断出D为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/3noO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowabouttheroleofmanagementofworkers’union,andthequestions.Choosethecorrectwordorphrasetof
Readthefollowingextractfromanarticleaboutleadershipincompanies’management,andthequestionsfollowed.Foreachquest
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•Readthetextbelowaboutcomputertrends.•Foreachquestion(31-40),writeonewordinCAPITALLETTERSonyourAnswerShee
•ReadthefollowingarticleaboutCTO(ChiefTechnologyOfficer)andthequestions.•Foreachquestion(15-20),markoneletter(
Readthistextfromanarticleaboutjobreferences.Choosethebestsentencefromtheoppositepagetofilleachofthegaps.F
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammat
•Readthetextbelowabouthowtoorderproducts.•Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammat
—YouwillheartwopeoplediscussingPointofPurchasing(POP)projects.—Foreachquestion23-30markoneletter(A,BorC)fo
Consumersareconcernedaboutthechangesinthepackagesize,mainlybecause______.Apackagingexpertsaidthathecanmulti
随机试题
()入选首批国家级旅游度假区。
列举网络安全的主要防范措施。(写四条即可)
临床主要用于产后出血,在胎盘娩出前禁用的药物是
肺结核的主要传播途径是()
赵女士,55岁,因肺心病急诊入院。急诊室给予静脉输入抗生素、吸氧,现准备用平车送入病区,护送途中下列哪项是错误的
编制资源计划的基本依据是()。
买入并持有战略具有交易成本和管理费用最小化的优势,但同时也放弃了从市场环境变化中获利的可能。()
企业为职工垫付的水电费及应收的应由职工负担的医药费、房租费等应该在企业的“应收账款”科目中核算。()
市区某纳税人无故拖欠了消费税10万元,经查出后,补交了拖欠的消费税,同时加罚了滞纳金600元。应按以下办法交纳城建税的是()。
Althoughmostpeoplereturnfrompackageholidaysreasonablysatisfied,thisisnotalwaysthe(1)_____.Take,forinstance,the
最新回复
(
0
)