首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to en
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to en
admin
2010-07-06
28
问题
With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the company’s executives arc trying to engineer a turnaround. It could not come too soon for dealers and employees. "June was a terrible month. I sold 10 cars," said Maria Prendergast-Lunn, general manager of Auddie Brown Mitsubishi in Florence, S. C., 80 miles from the major metropolitan center of Columbia. A year ago the dealership sold 75 Mitsubishis a month. Sales started picking up this month, but even so Ms. Prendergast-Lunn expects the dealership to sell only half the number of vehicles it did a year earlier. "I’m hoping to end July with 35 or 40 sales, ’ she said.
Other dealers are struggling as well. The market share of Mitsubishi Motors North America, the United States unit of the Japanese. automaker, has been halved in just a year, to 0.8 percent last month from 1.5 percent in June 2003, according to the Autodata Corporation. In June, the company’s sales dropped 45.7 percent, to 12, 301.
Mitsubishi announced last week that it would lay off 1,200 employees, or about a third of its work force in its American plant, where it produces the Galant sedan, the Eclipse sporty coupe car and the Endeavor sport utility vehicle. Mitsubishi has also decreased its advertising. For years it pitched the brand to young consumers with cheap .financing and emotional eye-catching ads set to the music of Average White Band, Iggy Pop and Republica. That strategy created some of its trouble because it suffered a high default rate on the loans. Analysts say that Mitsubishi needs to write off about $1 billion in bad loans.
"We were a brand on sale," said Finbarr J. O’Neill, the American company’s chief executive, in a telephone interview. Mr. O’Neill, the former chief executive of Hyundai Motor America, was hired last September to succeed Pierre Gagnon who was blamed for the aggressive financing. "Now we need to establish natural demand for the products," Mr. O’Neill said.
The American sales slump has been a big factor in the Struggles of the Japanese parent company, but not the only factor. Mitsubishi has also suffered from a cover-up of defects in its cars and trucks for decades. In April, Mitsubishi’s minority owner, Daimler Chrysler, decided not to invest any more money in the troubled carmaker, and Mitsubishi had to scramble for money to cover its debts. The Phoenix Capital Company, a Tokyo-based investment firm, bought a third of the company, replacing DaimlerChrysler as the controlling partner.
The parent company’s financial and quality problems make Mr. O’Neill’s battle to reverse the fortunes of Mitsubishi tougher. The American unit has only two new models coming in the next several months, a redesigned Eclipse sport coupe and a small truck built by Chrysler.
According to the article, Mitsubishi is a______.
选项
A、Japan-based automaker
B、US-based automaker
C、S. Korean automaker
D、parent company of Hyundai
答案
A
解析
根据文章第二段中所说的“The market share...in just a year”,可以得知三菱是一家日本的汽车制造商。
转载请注明原文地址:https://kaotiyun.com/show/3pDd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Howdoestherisingpopulationnegativelyinfluencesomecountries?
Itwillbeareliefoverthedeathofafriendorarelativeifthefriendorrelativediesfrom______.Whichofthefollowing
Thelimitedtimeandspacewhichmanoccupiessuggest,accordingtotheparagraph,Thelatterpartoftheparagraphsuggeststh
Thelimitedtimeandspacewhichmanoccupiessuggest,accordingtotheparagraph,Expertssuchastheso-calledinsiders
Manypeoplecanrememberfeelingverylonelywhenwewere______.
Ifyouintendusinghumorinyourtalktomakepeoplesmile,youmustknowhowtoidentifysharedexperiencesandproblems.Your
______makeitpossibleforastronautstoreachthemoon.
Itwasin1812,inavillageinFrance.Alittleboytrippedandfellwithpointedtoolsinhishand.Inthataccidenthebecame
Recentlyhousingisrecognizedasa"sociallydeterminantvariable".InFrance,housingisthemainitemofexpenditureint
随机试题
事前监督
Graves病的主要临床表现是
A、心前区痛休息即止B、持续1小时心前区剧痛C、心前区不适血查肌酸磷酸激酶升高D、心尖区舒张期震颤E、周围血管征阳性心绞痛()
三焦经在上肢的循行部位是
单位(子单位)工程质量控制资料核查记录由()在结论栏里填写综合性结论。
合理的服务半径,一般为800~1000m。()
一个有效的房源信息,应包括的基本要素有业主资料、放盘要求和()等。
即使不给予强化或奖励,学习也能够发生。这种学习被称为()。
在Access数据库中,用来表示实体的是
A—FreedeliverytoyourdoorB—TollgateC—NoentryD—StrictlynoparkingE—LuggagemustnotbeputinthegatewayF—Mindthega
最新回复
(
0
)