首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
For decades the market for expensive headphones was mainly limited to hi-fi fans. But【C1】______the boxy stereo system in the cor
For decades the market for expensive headphones was mainly limited to hi-fi fans. But【C1】______the boxy stereo system in the cor
admin
2015-11-27
39
问题
For decades the market for expensive headphones was mainly limited to hi-fi fans. But【C1】______the boxy stereo system in the corner of the bedroom is largely a thing of the past, and young music fans listen【C2】______on portable devices, headphones have become as much of a fashion statement as the music player itself.【C3】______the first to spot the potential of this market was Dr Dre and Jimmy Iovine. In 2008 they【C4】______their Beats range of headphones, to great【C5】______. They have all but created a new product【C6】______: premium-priced headphones whose sound quality is good enough,【C7】______which mainly sell on their brand image.
Beats Electronics and its founders have proved skilled【C8】______using celebrity endorsements and product placement to【C9】______his headphones. In America the company now has almost half the market for premium-priced headphones, compared with 21% for Bose, a longer-established maker. Beats headphones are exactly what hip-hop fans want, but might not suit opera lovers. Overall,【C10】______, they are a lot better than the earphones that come free with most portable devices.
There is in any case a limit to how good music will sound through even the best headphones. Most of the music tracks on portable music players are in the form of mp3 audio files, in which the music has been【C11】______to make the files smaller and【C12】______fit more of them into a【C13】______amount of storage capacity.
Since consumers have been persuaded, largely by Beats, that it is worth paying a high price for headphones, perhaps they could be persuaded to turn their backs on cheap mp3s and【C14】______recordings in true high fidelity.
If sales of hi-fi recordings take off it may【C15】______the market for really top-class headphones like those of Grado Labs, another American firm. Grado has for decades relied on reviews in specialist magazines, and word-of-mouth【C16】______from fans, to spread news of its headphones’【C17】______reproduction. In contrast to Beats, it has avoided imagemaking it has not【C18】______since 1964 Unlike Dr Dre, then, its【C19】______are less tied to the【C20】______tastes and fast-changing fashions of the young.
【C18】
选项
A、adjusted
B、advertised
C、succeeded
D、collapsed
答案
B
解析
上文提到Beats侧重其品牌形象(brand image),利用celebrity endorsements andp roduct placement来宣传其产品。Grado却避免品牌化(avoided image-making),也就意味着它不主张用广告来宣传。B项advertised“做广告”符合语义要求。
转载请注明原文地址:https://kaotiyun.com/show/3qzZ777K
0
考研英语一
相关试题推荐
Americansuffersfromanoverdoseofwork.【1】whotheyareorwhattheydo,theyspend【2】timeatworkthanatanytimesinceWorl
Americansuffersfromanoverdoseofwork.【1】whotheyareorwhattheydo,theyspend【2】timeatworkthanatanytimesinceWorl
Americansuffersfromanoverdoseofwork.【1】whotheyareorwhattheydo,theyspend【2】timeatworkthanatanytimesinceWorl
Americansuffersfromanoverdoseofwork.【1】whotheyareorwhattheydo,theyspend【2】timeatworkthanatanytimesinceWorl
Americansuffersfromanoverdoseofwork.【1】whotheyareorwhattheydo,theyspend【2】timeatworkthanatanytimesinceWorl
Thesocialsciencesareflourishing.Asof2005,therewerealmosthalfamillionprofessionalsocialscientistsfromallfields
KarlVonLinne(orLinnaeus,asheiswidelyknown)wasaSwedishbiologistwhodevisedthesystemofLatinisedscientificnames
KarlVonLinne(orLinnaeus,asheiswidelyknown)wasaSwedishbiologistwhodevisedthesystemofLatinisedscientificnames
Thecity,Rousseauoncesuggested,is"theabyssofthehumanspecies."Andwhilethatjudgmentrepresentsafairly18thcentury
Thecity,Rousseauoncesuggested,is"theabyssofthehumanspecies."Andwhilethatjudgmentrepresentsafairly18thcentury
随机试题
纸芯式过滤器常用于过滤质量要求低的低压系统。()
当债券票面利率与市场利率一致时,则债券以__________发行。
A.窦神经冲动增加B.心交感神经冲动增多C.交感缩血管纤维冲动增多D.心迷走神经冲动增多E.交感舒血管纤维冲动增多体位性低血压恢复正常时,心率加快的原因是()
在我国,商业银行可以利用自由资金从事股票交易。()
“若顾客向你投诉,说你的下属服务质量差,你将会怎么做?”这属于()。(2008年5月二级真题)
下面是一位教师的反思日记:回顾以前,我感觉到,过去这一学期的教学比我前十年的教学总和都更让我明白什么叫教育。以前,我教好几个班,并且每班人数都在80左右。每天,我的大部分工作时间都在备课,与学生交流很少,我只考虑自己能提供什么,很少考虑学生需要什
中国汽车行业协会公布的2009年4月份中国汽车销售数据显示,在其他国家汽车销售量进一步疲软的情况下,国内乘用车销售量却持续上升,当月销量已达83.1万辆,比3月份增长7.59%,同比增长37.37%。乘用车细分为基本型乘用车(轿车)、多功能车(
赵某、钱某都是某公司的职员,两人同住一宿舍。2007年春,公司派赵某到珠海办事处工作1年。临行前,赵某将已使用了1年的一台电脑委托给钱某保管并允许其使用。1个月后,赵某给钱某写信说自己买了一台笔记本电脑,委托其保管的电脑可以适当价格出售,但modem因还有
Themeasureofaman’scharacteriswhathewoulddoifheknewhewouldneverbefoundout.
A、Therewastrafficjam.B、Thetrainsweredelayed.C、Hecouldn’tfindabusstop.D、Somethingwentwrongwithhisfriend’smoto
最新回复
(
0
)