2. 外语
  3. • Read the text below about marketing information. • In most of the lines 34—45 there is one extra word. It is either grammatica

• Read the text below about marketing information. • In most of the lines 34—45 there is one extra word. It is either grammatica

admin2010-01-22  45
问题 • Read the text below about marketing information.
• In most of the lines 34—45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
• If a line is correct, write CORRECT on your Answer Sheet.
• If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
                         Marketing Information
Correct Sales and marketing messages are illegal if they falsely advertise prices,
the performance capability, quality, or the other product characteristics, or deceive
34  the buyer in what any way. A Western Canadian electronics firm was convicted
35  recently of bait-and-switch selling (selling products with deceptive advertising).
36  This practice occurs when a company advertises at a very low price on a
37  product, but the customer has great many difficulty getting the special price.
38  Rather that, the company attempts to sell the customer a similar but
39  higher-priced product or offers a rain check that it will not be honored. This
40  tactic for attracting customers is a form of deceptive marketing. Furthermore,
41  sellers of services must also be cautious about how the language they use to
42  describe what they will do. Letters, reports, and proposals that they describe
43  services to be performed are interpreted as contracts in courts. Sales and
44  marketing messages must not make claims that cannot be verified, so that
45  language must not promise more than which intended.
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