首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A Brief History of Online Shopping A)When Amazon.com opened for business 15 years ago,it was nothing more than a few people pack
A Brief History of Online Shopping A)When Amazon.com opened for business 15 years ago,it was nothing more than a few people pack
admin
2018-01-24
20
问题
A Brief History of Online Shopping
A)When Amazon.com opened for business 15 years ago,it was nothing more than a few people packing and shipping boxes of books from a two-car garage in Bellevue, WaSh. Jeff Bezos, Amazon founder’ and CEO, had left New York City. for the Pacific Northwest,using some of his time on the road to write the company’s business plan. Books were packed on a table made out of an extra door they found lying in the new home a practice the company continues today in spirit by making many of the office’s desks out of doors.
B)Now, on its 15th anniversary, Amazon can raise a toast to being one of the largest online retailers in the world,selling everything from trumpets and golf carts to dishwashers and clothes. Despite the economic recession,online retail:in the U.S. grew 11% last year,according to a report released this March from Forrester Research. More than 150 million people about two-thirds of all Internet users in the U.S. -bought something online last year. It’s a staggering leap for an industry used by 27% of the nation’s online population a decade ago.
C)One of the first known Web purchases took place. in 1994. It was an Italian pizza with mushrooms and extra cheese from Pizza Hut,a somewhat appropriate purchase for the early days of the Internet. When Amazon came on the scene not long after, selling books online was a curious idea. After all, why would people buy a textbook online when they could go to a bookstore? But eventually,a revolutionary change in culture and groupthink took place. Buying things online was all about price and selection,says Ellen Davis, a vice president with the National Retail Federation. If you lived in a small town with just one bookstore and they didn’t stock the novel you wanted,the Internet was a solution.
D)The big sellers were “hard goods,” those things you didn’t have to touch,feel or smell in order to buy, such as books, computers and other electronics. Now, nothing is off limits. “As the Internet has evolved,it’s become a channel where you can buy anything,”Davis says. “You can buy fragrances(香水)--something you would have normally thought you would need to go to a store and actually experience before you decided to buy. ”
E)Part of the shift has to do with the normalizing of giving out personal information online. All it takes is one click of the purchase button before consumers start to feel more comfortable using their Credit-card information online,Davis says. Now some consumers have so much trust that they allow retailers to save their credit-card and shipping information,which has given rise to a painless checkout process.
F) And part of it had to do with making the online experience more like an in-store shopping trip. Many sites geared themselves toward consumers who like to try before they buy. While Web shoppers technically have to buy the item first,sites such as Zappos, which specializes in shoes,and Piperlime, which sells clothes and accessories,offer free shipping on returns. If you buy it,try it and don’t like it,having to return the item is less of a concern. Other stores try to make it easier for customers to get the look and feel of a product without actually handling the goods. Sears.com and Gap.com allow customers to zoom(拉近)way in on products to examine their material and color up close. Others such as Bed,Bath&Beyond and Buy. com feature product videos that allow shoppers to see,for example, a grill(烤架)cleaner in action. And then there are sites like Overstock.com that capitalize on the goods physical stores can’t sell. Beyond its discounts, Overstock.com wins customer loyalty by making online deals with fiat-rate shipping of $2.95 on everything from earrings to refrigerators.
G)Even famously resistant designers and luxury retailers are putting goods online. According to Bain&Co.’s luxury-goods study last year, while the luxury-goods industry overall lost 896 worldwide last year, luxury sales online grew 20%. This September MarcJacobs.com will have more than just videos of models walking on the runway on his website. Jacobs will join others such as Jimmy Ch00,Hugo Boss and Donna Karan,all of whom sell,or will soon start selling,products through their websites. The upside? Consumers will soon be able to buy many high-end goods without enduring the bad service of a department store salesclerk.
H)All of this online shopping has given rise to a new version of one of America’s favorite holidays. Cyber Monday was coined in 2005 to represent the boom in online sales that comes the Monday after Black Friday--the day after Thanksgiving and the largest shopping day of the year. Though Cyber Monday has never overshadowed Black Friday’s sales,customers are more comfortable doing shopping online than ever. 83%of consumers say they are more confident in making a purchase when they have conducted research online as opposed to speaking to a salesperson in a store.
I)While retailers were initially terrified of what bad reviews could do to their bottom line,they’ve since witnessed the power of a compliment and embraced the practice. Despite initial fears,says Craig Berman, Amazon’s vice president of global communications, product reviews have only served to increase their customer loyalty. “It helped us build customer trust.” he says. “It put us in a special place with customers in that they could come to the site and get honest and comprehensive--and overtime, very substantial--firsthand knowledge from other customers.” Berman says the company has some reviewers who take online shopping to heart. “There are some customers who are extraordinarily proud of being one of our top reviewers--they take their job really seriously. ”Some of Amazon’s customers are greedy readers who consider it their duty to review one or two books every single week. While the company may have come a long way from its roots,the company’s original specialty has not been forgotten.
It is Amazon’s tradition to make office’s desks out of doors.
选项
答案
A
解析
本题Amazon相关.定位可缩小至A段至C段及I段。A段最后一句提到。最初,亚马逊的书是在一扇新房子中多出来的门所制成的桌子上打包的,而这一做法一直保留至今。原文a practice the company continues today与题目巾的tradition对应,题目中的desks out of doors也与原文所述一致。故确定答案为A。
转载请注明原文地址:https://kaotiyun.com/show/48a7777K
0
大学英语四级
相关试题推荐
SHOPPINGforsaladinsupermarketsistooeasy.Abagofready-washedvegetablescostsonly$3atWalmart,andtakesnotimeto
A、Itcostsnomorethanthenormalconstruction.B、Itdoesapoorjoboffacingextremeweather.C、Itholdsupmuchbettertoex
Newresearchshowsthatchildrenbornafterunplannedpregnanciesdevelopmoreslowlythanchildrenwhoseparentshadplannedth
A、Havingregularmorningmeetings.B、Goingshoppingwithhiswife.C、Havingeveningdinnerathome.D、Havinginterviewwithjour
A、Hehasdifficultiesgoingonwithhisresearch.B、Hedoesn’tunderstandtheworkplacefriendshipC、Hehasn’treadanyliteratu
A、TheUnitedArabEmiratesdoesn’twanttomakeenemywithAmerica.B、TheUnitedArabEmirateshasitsownresourcesandtherea
A、Thebakerwashurtatworkandcan’tpreparethem.B、Theovenisbrokenandhasn’tbeenrepaired.C、TheyareservedonlyonSu
A、Theyarealltheman’sfriends.B、Theyworkfivedaysaweek.C、Theyarepaidbythehour.D、Theyallenjoygambling.A当女士问他是否
DevelopHealthyEatingHabitsinYourChildrenA)Whatdoyouthinkyourchildrenareservedatschool?Thechildrenwereser
ConradHiltonreallywantedtobeabanker.Instead,hesuccessfullychangedthe【C1】______purchaseofaTexaslow-endhotelinto
随机试题
患儿,玩耍时不慎割破手指,医嘱TAT肌肉注射,st。患儿行TAT过敏试验结果阳性,正确的处理是
下列哪种激素属于抗脂解激素
下列关于贝克曼梁测定路基路面回弹弯沉的说法,正确的有()。
某日16时10分,某厂维修班开始进行连接污油池的污油管线作业。16时20分,钳工甲将带有底阀的污油管线放入污油池内,当时污油池内的油水液面高度为500cm,上面浮有30cm厚的污油。在连接距离液面100cm高的法兰时,由于法兰无法对正而连接不上,班长乙决定
建设工程项目管理规划大纲的编制依据不包括()。
对新技术、新工艺、新材料的使用进行经济分析,一般不采用( )。
某地下人防工程地下2层,地下二层的室内地面与室外出入口地坪之间高差为9m。某电影院位于该地下人防工程的地下二层整层,建筑面积为4200m2,设有1个建筑面积为600m2的大观众厅,7个建筑面积均为300m2的小观众厅。该电影院共划分6个防火分区,其中大厅、
学生小涛经常旷课,不遵守学校的管理制度,学校对小涛进行教育的恰当方式是()。
"Youexpectyourfriendstobeinclinedtoseeyouinapositivemanner,buttheyarealsokeenobserversofthepersonalitytra
Thoughitismere1to3percentofthepopulation,theupperclasspossessesatleast25percentofthenation’swealth.Thisc
最新回复
(
0
)