首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、
In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、
admin
2011-10-20
60
问题
In the following text, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list (A、B、C、D、E、F、G……) to fit into each of the numbered blank. There are several extra choices, which do not fit in any of the gaps. (10 points)
(41)______. In today’s prosperous societies the distinction has become blurred because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
(42)______. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France (wine, for example) may be a specialty goods in the United States.
People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. (43)______.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. (44)______.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style, and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer’s attention. (45)______.
A. In the field of marketing, consumer goods are classed according to the way in which they are purchased.
B. Or they may be purchased as emergency items.
C. What it really does is give unprecedented insight into the consumer mind. And it will actually result in higher product sales.
D. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
E. Buying an automobile is often done this way.
F. The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products.
G. These proprietary annual surveys address shopping frequency, store preference, shopper profiles, purchase patterns and drivers of shopping behavior.
选项
答案
E
解析
转载请注明原文地址:https://kaotiyun.com/show/4Rp4777K
0
考研英语一
相关试题推荐
WilliamAppleton,authorofarecentbookentitledFathersandDaughters,believesthatitisawoman’srelationshipwithherfa
WilliamAppleton,authorofarecentbookentitledFathersandDaughters,believesthatitisawoman’srelationshipwithherfa
WilliamAppleton,authorofarecentbookentitledFathersandDaughters,believesthatitisawoman’srelationshipwithherfa
ThepressintheUnitedStatesisveryimportantbecause,【C1】______thaninanyothercountry,itisrecognizedashavingaresp
ThepressintheUnitedStatesisveryimportantbecause,【C1】______thaninanyothercountry,itisrecognizedashavingaresp
Accordingtoanofficialreport,overathousandmonumentswerein______needofrestorationorprotectionfrompollution.
Youaregoingtoreadalistofheadingsandatextaboutfivepossiblescientificbreakthroughsinthe21stcentury.Choosethe
WhenexecutivesatGooglewentlookingforWallStreetinvestmentbankerstounderwritethecompany’smassiveinitialpublicoff
Inthetwodecadesbetween1929and1949,sculptureintheUnitedStatessustainedwhatwasprobablythegreatestexpansionins
Therangeandqualityof【C11】______emotionsarepotentiallythesameforallhumangroups.Inthecourseof【C12】______inaparti
随机试题
教育人事行政
即天意亦不欲长者之轻弃之也,幸宁心哉!
(2007年第173题)下肢动脉血栓栓塞最常来源与
小水泡音多出现在下列哪个时相和时期
以下关于防止基坑坍塌、淹埋应急措施的说法正确的是()。
对某企业的一条生产线进行评估,该生产线的设计生产能力为每天生产1000件产品,设备状况良好,技术上也很先进。由于市场竞争加剧,使该生产线开工不足,每天只生产500件产品。经评估,该生产线的重置成本为900万元,试估测该生产线的经济性贬值额(规模效益指数取
根据下面材料回答下列题。根据给定材料,下列说法正确的是()。
劳动生产率越高,生产一种物品所需要的劳动时间就越少,凝结在该物品中的劳动量就越小,该物品的价值就越小。相反地,劳动生产率越低,生产一种物品的必要劳动时间就越多,该物品的价值就越大。因此,为了增加单位商品的价值量,我们要尽量降低劳动生产率。这一观点
________ですが、あしたのパーティーには出られません。
Therearetwoaspectswhichdetermineanindividual’sintelligence.ThefirstistheDrainbeisborn【C1】______Humanbrainsdiff
最新回复
(
0
)