首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is v
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is v
admin
2013-07-20
27
问题
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】______it will undoubtedly find resistance from employees who see their jobs【C8】______. On the other hand, high quality products and service standards should bring almost complete approval,【C9】______low quality products and【C10】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C11】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C12】______or imitated by competitors. Such an image may enable a firm to【C13】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C14】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings【C15】______than other firms in the same industry with such a good【C16】______and public image.
A number of factors【C17】______the public image of a corporation. They include physical【C18】______, contacts of outsiders with company employees, product quality and dependability, prices【C19】______to competitors, customer service, the kind of【C20】______and the media and programs used, and the use of public relations and publicity.
【C3】
选项
A、attraction
B、attachment
C、affection
D、generalization
答案
A
解析
名词辨析题。结合句意,本句主要说明公共形象在公司企业中的重要性。联系第一段可知,公司的公共形象,也就是社会各方面对公司的评价,即公司的大众吸引力。所以空格处应填入A)attraction“吸引力”。B)attachment“附件;喜爱”;C)affection“友爱,喜爱”;D)generalization“概括,泛论”。
转载请注明原文地址:https://kaotiyun.com/show/4an7777K
0
大学英语六级
相关试题推荐
The2000decennialcensusaimsatobtainingtheexactnumberofpopulationaswellasabetterpictureoftheextentofintermar
Theincreaseinglobaltrademeansthatinternationalcompaniescannotaffordtomakecostlyadvertisingmistakesiftheywantt
Mostpeoplewouldbe【C1】______bythehighqualityofmedicine【C2】______tomostAmericans.Thereisalotofspecialization,a
GiveUpSixWordsandChangeYourLifeAlfredKorzybski,thefatherofgeneralsemantics,observedthathowwetalkaffects
GiveUpSixWordsandChangeYourLifeAlfredKorzybski,thefatherofgeneralsemantics,observedthathowwetalkaffects
A、Radiationfromtheterminal.B、Stressinworkinghours.C、Withoutadequateeye-drops.D、Lessorlittlemoistureintheeyes.D
A、GoingtoItalyvs.helpinghermother.B、GoingtoNepalvs.stayinghome.C、Havingfunvs.makingmoney.D、Attendingherfamil
Newtechnologylinkstheworldasneverbefore.Ourplanethas【B1】_____.It’snowa"globalvillage"wherecountriesareonlyse
A、In1978.B、In1980.C、In1985.D、In1987.C事实细节题。文章明确指出,文章在1985年臭氧层首次被人发现,所以C)为正确答案。
A、Iftheydon’tinvolveanyrisks.B、Iftheyproducepredictablesideeffects.C、Whentheurgentneedforthemarises.D、Whente
随机试题
我国古代道家和儒家的思想核心分别为()。
成立不作为犯在客观上必须具备的条件不包括【】
希望选择一种理想的职业,找到一个理想的工作;希望自己在工作和职业活动中达到理想的境界,取得理想的成绩。这是
下列哪项不属于捻转补法:
气胸患者胸腔闭式引流术的切口应选择在
《水土保持法》规定,水土保持工作实行()、全面规划、科学管理、注重效益的方针。
(2019年真题)阅读下面材料,根据要求写作文。材料1:过草地时,饥寒交迫,一位红军战士实在挺不住了,将他的战友叫到身边,以微弱的声音说:“我不行了,你们继续前行,把红旗插遍全中国。”材料2:一位老革命家晚年时,曾有
汪娟最近有一个毛病,写作业时总觉得不整洁,擦了写,写了又擦.反反复复。她明知这样做没有必要,就是控制不住。她可能出现了()。
哲学基本问题的第一方面,即思维和存在何者为第一性的问题是区分
•Lookatthestatementsbelowandatthefiveextractsfromanarticleabouttherelationshipbetweenstrategicalliancesando
最新回复
(
0
)