首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The most noticeable trend among today’s media companies is vertical integration--an attempt to control several related aspects o
The most noticeable trend among today’s media companies is vertical integration--an attempt to control several related aspects o
admin
2012-10-23
70
问题
The most noticeable trend among today’s media companies is vertical integration--an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions. The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year--ABC and NBC.
Media acquisitions have skyrocketed since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited.
Which of the following is TRUE of the media?
选项
A、They used to sell and buy each other in great numbers.
B、They are trading each other in greater numbers today.
C、They used to be controlled by two networks--ABC and NB
D、They have stopped the trend of acquisitions in the 1990s.
答案
B
解析
文章第三段第一句,“自1980年起,传媒公司的兼并活动一直在急剧增加”,根据这句话并不能推断他们过去大量彼此兼并。所以A项不对。第二段第二句讲到,“媒体正在以空前的数量相互兼并,组成传媒集团”,可见B项正确。文中第二段最后一句讲到,ABC和NBC在1986年被卖出,并没有说媒体受这两家公司的控制,所以C项也不对;文中第五段最后一句讲到,“整个 20世纪90年代,媒体兼并的这种趋势一直在延续”,因此D项也不对。
转载请注明原文地址:https://kaotiyun.com/show/4b9O777K
0
考博英语
相关试题推荐
Postaldeliveriesweredelayedbecauseofindustrialaction.Industrialactionresulted______.
Therecoveryand______ofthecountry’seconomyhasalsobeenaccompaniedbyincreasingdemandsforhighqualityindustrialsit
Disastrousforestfiresarequiteoftencausedbysimplecarelessness:adroppedbuttignitesdeadleaves.
IndustrialproductionmanagerscoordinatetheresourcesandactivitiesrequiredtoproducemillionsofgoodseveryyearintheU
Distanceeducationisenrollmentandstudywithaneducationalinstitutionthatprovideslessonmaterialspreparedinasequenti
Justiceinsocietymustincludebothafairtrialtotheaccusedandtheselectionofanappropriatepunishmentforthoseproven
JeanleftAliceSpringsonMondaymorningwithregret,andflewalldayina"Dragonfly"aircraft(anditwasaveryinstructiv
InmostAmericancities,therentforaone-bedroomapartmentwas$250ormorepermonthinrecentyears.Insomesmallercities
Monkeysareexcellentclimbers,andmostare____treedwellers.
随机试题
医院药学信息服务的内容:
A、扑尔敏B、阿司匹林C、普鲁本辛D、硫酸舒喘灵E、干酵母高空作业者工作时禁用
医疗机构中药饮片的管理中,关于调剂与临方炮制的说法,错误的是
【背景资料】某施工单位(乙方)与某建设单位(甲方)签订了某项工业建筑的地基处理与基础工程施工合同。由于工程量无法准确确定,根据施工合同专用条款的规定,按施工图预算方式计价,乙方必须严格按照施工图及施工合同规定的内容及技术要求施工。乙方的分项工程首
下列关于税务机关与纳税人的权利义务的表述中,正确的有()。
甲股份有限公司(以下简称“甲公司”)拟自建一条生产线,与该生产线建造相关的情况如下:(1)20×2年1月2日,甲公司发行公司债券,专门筹集生产线建设资金。该公司债券为3年期分期付息、到期还本债券,面值为3000万元,票面年利率为5%,发行价格为3069.
志存高远、勤恳敬业、甘为人梯、乐于奉献,这些体现了新时期教师职业道德规范内容中的()。
Moreandmoreresidences,businesses,andevengovernmentagenciesareusingtelephoneansweringmachinestotakemessagesorgi
下列关于线性链表叙述中,正确的是
【B1】【B10】
最新回复
(
0
)