首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below about the need for language training in the international marketplace and the questions on the opposite p
Read the article below about the need for language training in the international marketplace and the questions on the opposite p
admin
2013-05-18
95
问题
Read the article below about the need for language training in the international marketplace and the questions on the opposite page.
For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet.
Speaking Your Customers’ Language
Modern international trading practices are highlighting the growing importance of
language training
Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.
Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.
The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.
The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.
Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.
Approaches to doing business vary between countries because of
选项
A、local economic considerations.
B、the existence of cultural differences.
C、strong wishes to remain independent.
D、regulations about business practices.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/4joO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthetextbelowabouttheimpotanceofaninternship.•Choosethebestsentencefromtheoppositepagetofilleacho
•Readthetextbelowabouttheimpotanceofaninternship.•Choosethebestsentencefromtheoppositepagetofilleacho
•Lookatthestatementsbelowandatthefiveshortsummariesontheoppositepageaboutbusinessbooksonleadership&manageme
Inthisparttheinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfand
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispart,theinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfan
A.giveadviceB.makeanofferC.askforpermissionD.requestsomeinformationE.confirmarrangementsF.make
Youwillhearfivestatementsinwhichpeopletalkabouttheiropinionsonbusinessmeetings.Foreachrecording,decideeac
随机试题
A.人工被动免疫B.人工主动免疫C.自然主动免疫D.自然被动免疫E.以上都不正确动物患传染病后产生的免疫属于
佝偻病活动早期的主要表现是
项目管理目标是项目发起人为形成项目成果给项目经理设定的必须实现的()指标。
政府对企业投资监管的部门主要有()。
关于桥、涵说法正确的是()。
下列有关建设工程生产安全事故报告的说法,正确的有()。
背景A安装公司承接新建住宅小区的供热管道工程。为了保证施工质量,公司购置了先进的二手电弧焊设备,施焊工人均持有焊工本,并聘请经验丰富的焊工技师不定期现场指导。土方开挖至槽底发现某段地基较松软,经现场监理人员查验认为可不做特别处理,可继续施工。其后
4~5岁的儿童能够借助一些花片进行简单的数学运算,到了小学生阶段,就可以摆脱花片进行加减运算,这说明儿童心理发展的趋势是()。
“不愤不启,不悱不发,举一隅不以三隅反,则不复也。”这句话出自:
阅读下面的对话,根据其内容写一篇有关一起交通事故的记叙文。要求:1.所写短文应与对话相关内容意义相符,涵盖其要点。2.用你自己的语言来表达,可以改写对话中的句子,但不可以照抄原句。注意:词数80词左右。Mark:Anythinginte
最新回复
(
0
)