首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Travelers arriving at Heathrow airport this year have been met by the smell of freshly-cut grass, pumped from a discreet corner
Travelers arriving at Heathrow airport this year have been met by the smell of freshly-cut grass, pumped from a discreet corner
admin
2012-08-05
79
问题
Travelers arriving at Heathrow airport this year have been met by the smell of freshly-cut grass, pumped from a discreet corner via an "aroma box", a machine which blows warm, scented air into the environment. It can scent the area of an average high street shop with the smell of the chocolate, freshly-cut grass, or sea breezes, in fact any synthetic odors that can be made to smell like the real thing.
Heathrow’s move into "sensory" marketing is the latest in a long line of attempts by businesses to use sensory psychology--the scientific study of the effects of the senses on our behavior to help sell products. Marketing people call this "atmosphere"--using sounds or smells to manipulate consumer behavior. On Valentine’s Day two years ago the chain of chemist’s Superdog scented one of its London shops with chocolate. The smell of chocolate is supposed to have the effect of reducing concentration and making customers relax. "Chocolate is associated with love", said a marketing spokeswoman, "We thought it would get people in the mood for romance." She did not reveal, though, whether the smell actually made people spend more money.
However, research into customer satisfaction with certain scented products has clearly shown that smell does have a commercial effect, though of course it must be an appropriate smell. In a survey, customers considered a lemon-scented detergent more effective than another scented with coconut despite the fact that the detergent used in both was identical. On the other hand, a coconut-scented suntan lotion was rated more effective than a lemon-scented one. A research group from Washington University reported that the smell of mint or orange sprayed in a store resulted in customers rating the store as more modern and more pleasant for shopping than other stores without the smell. Customers also rated the goods on sale as better, and expressed a stronger intention, to visit the store again in the future.
Music too bas long been used in supermarkets for marketing purposes. Supermarkets are aware, for example, that slow music causes customers to stay longer in the shop (and hopefully buy more things). At Leicester University psychologists have found that a specific kind of music can influence consumer behavior. In a supermarket French wine sold at the rate of 76% compared to 20% German wine when French accordion music was played. The same thing happened in reverse when German bierkeller music was played. In one American study people even bought more expensive wines when classical music was played instead of country music.
Writers and poets have often described the powerful effects of smell on our emotion, and smell is often considered to be the sense most likely to evoke emotion-filled memories. Research suggests however that this is a myth and that a photograph or a voice is just as likely to evoke a memory as a smell. Perhaps the reason for this myth is because smells, as opposed to sights and sounds, are very difficult to give a name to. The fact that smell is invisible, and thus somehow more mysterious, may partly explain its reputation as our most emotional sense.
What is the use of "aroma box" at Heathrow airport?
选项
A、It can send a lot of synthetic fragrance into the environment.
B、It is an air conditioner blowing with warm air.
C、It often pumps the smell of freshly-cut grass from a high-street shop.
D、It is a box which sends out not only aroma but also music.
答案
A
解析
事实细节题。由第一段可知,aroma box(香气盒)是a machine which blows warm,scented air into the environment,即“向周围散发温暖芳香气味的机器”,本题问的正是aroma box在Heathrow机场的用途,因此选项A 是正确的,其他三个选项都不符合原文。
转载请注明原文地址:https://kaotiyun.com/show/4pmK777K
0
专业英语四级
相关试题推荐
Thedivorcedmotherwouldhaveherownfamily,inwhichhispositionasan______stepsonandhiseducationwouldnotbegood.
Theboycyclinginthe.streetwasknockeddownbyaminibusandreceived______injuries.
Areportconsistentlybroughtbackbyvisitorstothe13.S.ishowfriendly,courteous,andhelpfulmostAmericansweretothem
FastFoodsMarketershavefoundthatitisworthspendinglargeamountsofmoney/tofindour,whatattractspeopletonewpro
PsychologistsinBritainhavesaidthatthelastfullweekofJanuaryisthemostdepressingtimeofayear,andlabelednextMo
TravelersarrivingatHeathrowairportthisyearhavebeenmetbythesmelloffreshly-cutgrass,pumpedfromadiscreetcomerv
Onereasonhumanbeingscanthriveinallkindsofclimatesisthattheycancontrolthequalitiesoftheairintheenclosedsp
High-speedInternetproviderAtHomeCorp.isbuyingExciteInc.,oneoftheleadingdestinationsontheWorldWideWeb,forabo
Nowomancanbetoorichortoothin.Thissayingoften【C1】______thelateDuchessofWindsor【C2】______muchoftheoddspirito
Didyousleepwelllastnight?Ordidyouwakeupfeelingfatiguedandsluggish—perhapsevenwonderingifyoureallysleptat
随机试题
属于"母病及子"的脏病传变是
患者,女,32岁。饱餐后出现上腹部剧痛伴恶心呕吐,呕后腹痛反而加重,服解痉剂无效。检查:体温39℃。心率120次/分,腹部紧张。有压痛、反跳痛,血清淀粉酶350U,血钙1.63mmol/L。应首先考虑的是()
企业全部资金中,股权资金占50%,负债资金占50%,则企业()。
关于债务重组的说法中,错误的是()。
根据社会主义市场经济体制的内在要求,现阶段,我国政府主要的经济职能是()。
下列有关物理知识的表述中,正确的是:
1904年,清政府颁布了由张之洞、张百熙、荣庆等人制定的《奏定学堂章程》,史称(),这个学制体现的是张之洞“中学为体,西学为用”的思想,吸收了日本明治维新时期的学制形式,也保留了一定的封建科举制度的残余。该学制的最大特点是修业年限长,从小学堂至大学
新学年开学伊始,有些新生刚入学就当上了校学生会干部。在奖学金评定中,所有宁夏籍的学生都申请了本年度的甲等奖学金,所有校学生会干部都没有申请本年度的甲等奖学金。如果上述断定是真的,以下哪项有关断定也必定是真的?
下面是有关DRAM和SRAM存储器芯片的叙述,其中哪两个是正确的?( )。 Ⅰ DRAM比SRAM集成度高 Ⅱ DRAM比SRAM成本高 Ⅲ DRAM比SRAM速度快 Ⅳ DRAM需要刷新, SRAM不需刷新
A、Thetrendofclimatechangecanbereversed.B、Thesea-levelriseisalineartrend.C、Therisingsealevelislargelycaused
最新回复
(
0
)