首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Travelers arriving at Heathrow airport this year have been met by the smell of freshly-cut grass, pumped from a discreet corner
Travelers arriving at Heathrow airport this year have been met by the smell of freshly-cut grass, pumped from a discreet corner
admin
2012-08-05
45
问题
Travelers arriving at Heathrow airport this year have been met by the smell of freshly-cut grass, pumped from a discreet corner via an "aroma box", a machine which blows warm, scented air into the environment. It can scent the area of an average high street shop with the smell of the chocolate, freshly-cut grass, or sea breezes, in fact any synthetic odors that can be made to smell like the real thing.
Heathrow’s move into "sensory" marketing is the latest in a long line of attempts by businesses to use sensory psychology--the scientific study of the effects of the senses on our behavior to help sell products. Marketing people call this "atmosphere"--using sounds or smells to manipulate consumer behavior. On Valentine’s Day two years ago the chain of chemist’s Superdog scented one of its London shops with chocolate. The smell of chocolate is supposed to have the effect of reducing concentration and making customers relax. "Chocolate is associated with love", said a marketing spokeswoman, "We thought it would get people in the mood for romance." She did not reveal, though, whether the smell actually made people spend more money.
However, research into customer satisfaction with certain scented products has clearly shown that smell does have a commercial effect, though of course it must be an appropriate smell. In a survey, customers considered a lemon-scented detergent more effective than another scented with coconut despite the fact that the detergent used in both was identical. On the other hand, a coconut-scented suntan lotion was rated more effective than a lemon-scented one. A research group from Washington University reported that the smell of mint or orange sprayed in a store resulted in customers rating the store as more modern and more pleasant for shopping than other stores without the smell. Customers also rated the goods on sale as better, and expressed a stronger intention, to visit the store again in the future.
Music too bas long been used in supermarkets for marketing purposes. Supermarkets are aware, for example, that slow music causes customers to stay longer in the shop (and hopefully buy more things). At Leicester University psychologists have found that a specific kind of music can influence consumer behavior. In a supermarket French wine sold at the rate of 76% compared to 20% German wine when French accordion music was played. The same thing happened in reverse when German bierkeller music was played. In one American study people even bought more expensive wines when classical music was played instead of country music.
Writers and poets have often described the powerful effects of smell on our emotion, and smell is often considered to be the sense most likely to evoke emotion-filled memories. Research suggests however that this is a myth and that a photograph or a voice is just as likely to evoke a memory as a smell. Perhaps the reason for this myth is because smells, as opposed to sights and sounds, are very difficult to give a name to. The fact that smell is invisible, and thus somehow more mysterious, may partly explain its reputation as our most emotional sense.
What is the use of "aroma box" at Heathrow airport?
选项
A、It can send a lot of synthetic fragrance into the environment.
B、It is an air conditioner blowing with warm air.
C、It often pumps the smell of freshly-cut grass from a high-street shop.
D、It is a box which sends out not only aroma but also music.
答案
A
解析
事实细节题。由第一段可知,aroma box(香气盒)是a machine which blows warm,scented air into the environment,即“向周围散发温暖芳香气味的机器”,本题问的正是aroma box在Heathrow机场的用途,因此选项A 是正确的,其他三个选项都不符合原文。
转载请注明原文地址:https://kaotiyun.com/show/4pmK777K
0
专业英语四级
相关试题推荐
Somechildrendisplayan______curiosityabouteverynewthingtheyencounter.
TheInternetisaworldwidecommunicationnetworkthatlinkscomputersatschools,colleges,businesses,andothersites.TheIn
Areportconsistentlybroughtbackbyvisitorstothe13.S.ishowfriendly,courteous,andhelpfulmostAmericansweretothem
TheagingofsocietyinJapanforeshadowschallengesaheadforotheradvancedindustrialnationsliketheUnitedStates.About2
WhydidJohnHailorandWilliamLiburdy,doctorsinBoston,study1,100children?
Thatcustomerwantedtoreturnthepensheboughtbecausehesaidthey______easily.
Mathematicalabilityandmusicalabilityarecloselyconnected.Mybook"Late-TalkingChildren"drovethepoint【C1】______.Thre
Mathematicalabilityandmusicalabilityarecloselyconnected.Mybook"Late-TalkingChildren"drovethepoint【C1】______.Thre
ThemanwantedthewomantobringthefollowingEXCEPT
ItwasratherclearthatMr.Christopherdidn’twanttotellthemthetruth,andhe______madehisanswervague.
随机试题
根据刘河间治疗痢疾的理论,里急后重症状显著者加用()
制定《中华人民共和国药品管理法》的宗旨是
常用的授权形式中,()根据银行信用评级政策,对不同信用等级的客户分别授予不同的权限。
资产现值要重于商业利益的公司的股票发行定价适合采用的股票发行定价法是()。
赵某与钱某两伙人在街上械斗。此时,经过此地的民警小吴发现后喊道:“住手,我是公安局的,不许再打!再打我就开枪了。”但是赵某、钱某等人见只有小吴一人不予理会,小吴为震慑械斗人员朝天鸣枪警告。赵某持长刀冲上来,砍中小吴的左手。小吴果断将赵某击伤倒地,钱某等人四
规范责任论认为,法律体现社会的价值观念,是指引和评价人的行为的规范,法律责任的本质是()。
节假日促销是指一种新的销售手段,结合消费者在节假日有时间、有购买力的特点,采取一些独特的销售方式,以促进商品的销售。以下不属于节假日促销的是()。
最小变化法测定差别阈限产生的误差包括
“以事实为根据,以法律为准绳”是人民法院审理案件的()。
Meteorologistsroutinelytelluswhatnextweek’sweatherislikelytobe,andclimatescientistsdiscusswhatmighthappenin1
最新回复
(
0
)