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  3. Fast Foods Marketers have found that it is worth spending large amounts of money/to find our, what attracts people to new pro

Fast Foods Marketers have found that it is worth spending large amounts of money/to find our, what attracts people to new pro

admin2010-04-24  60
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答案 Fast Foods Marketers have found that it is worth spending large amounts of money/to find our, what attracts people to new products./The study of consumer behavior is an interesting aspect of marketing./ Before introducing a new product, /the marketer arranges conducting a variety of marketing research tests,/and tries to determine which advertising approach and what prices would give the company the greatest profits./If the sample population seems not to like to use it,/the marketers will recommend improving it to meet consumer taste./Sometimes this means to reduce the price, thus attracting "bargain hunters. "/Or they may recommend changing the packaging. /Good packaging is economical, functional, and attractive./ Although marketers cannot control the needs and wants of the consumer,/they can control the stimuli to which the consumer responds. /By developing and advertising products which appeals to those needs and wants,/they can be successful and at the same time satisfy consumers.
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