2. 外语
  3. Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your

Read the article below about public relations executive’s job. For each question(13-18), mark one letter(A,B,C or D)on your

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问题     Read the article below about public relations executive’s job.
    For each question(13-18), mark one letter(A,B,C or D)on your Answer Sheet.
                What Does a Public Relations Executive Do?
    A public relations executive is responsible for strategising and implementing positive public relationships toward their clients. Public relations clients often include non-profit companies, hospitals and colleges and corporations. Executives in public relations are usually responsible for working with a group of different clients. A typical workday for a public relations executive may consist mainly of meeting with clients, writing press releases and contacting broadcast or other media personnel.
    Public relations(PR)executives, or specialists, must build good relationships with people who work in the media, such as reporters and editors. They need to have their press releases and newspaper stories about clients published or broadcast in order to reach the public. The press isn’t obligated to print or broadcast a publicity piece or company news announcement, so fostering good media relationships is important to succeed in PR. Except writing media pieces, a public relations executive may also write speeches for corporate clients or government officials as well as brochures and informative booklets.
    Public relations executives may arrange speaking engagements for their clients as well. PR specialists typically spend a lot of time making phone calls to arrange publicity events on their clients’ behalves. Public relations executive careers are usually people-oriented occupations. Still, the PR executives must always find time away from phone calls and meetings to plan client campaigns. In creating the most effective publicity campaigns, he or she must analyse the company’s problems in terms of their public image and think of ways to counteract that with a new perspective.
    For example, specialists in public relations may develop a publicity campaign that informs consumers about how a meat company is now handling the stricter cleaning of their equipment after a bacterial contamination that recently occurred. Brochures, newspaper ads or broadcast spots on television or radio may be written by a public relations executive. The purpose of these communications in this case would be to make consumers aware of actions the company is taking for their safety so that customers will feel confident about purchasing the products again.
    An office environment is typically where most public relations specialists or executives spend their workdays. They may travel locally, nationally or internationally to meet with clients or to get a better understanding of the particular organisation they’re promoting. Although public relations work is usually Monday to Friday from 9 a. m. to 5 p. m. , an executive’s work in this industry often extends to at least some evenings and weekends.
We can infer from the first paragraph that for public relations executives,
选项 A、they must know how to keep a certain number of clients to make profits.
B、working with hospitals, colleges and charity agencies seems to be unavoidable.
C、having good communication and writing skills can help them fulfill the task.
D、covering up bad deeds for their clients is a necessary part of their work.
答案C
解析 题目意为：“从第一段可以推断对于公共关系专员来说……”。原文第一段指出：Executives in public relations are usually responsible for workinq with a group Ofdifferent clients．即：公共关系专员经常需要和不同的客户群体一起工作；以及A typicalworkday for a public relations executive may consist mainly of meeting with clients．writing press releases and contacting broadcast or other media personnel．即：公共关系专员典型的工作日程主要包括与客户见面、写新闻稿、联系电视台或其他媒体人员。因此可以推断出，良好的沟通能力和写作能力对他们完成任务有帮助，故C项为正确答案。
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