首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Old stereotypes die hard. Picture a video-game player and you will likely imagine a teenage boy, by himself, compulsively hammer
Old stereotypes die hard. Picture a video-game player and you will likely imagine a teenage boy, by himself, compulsively hammer
admin
2018-11-19
25
问题
Old stereotypes die hard. Picture a video-game player and you will likely imagine a teenage boy, by himself, compulsively hammering away at a game involving rayguns and aliens that splatter when blasted. Ten years ago that might have borne some relation to reality. But today a gamer is as likely to be a middle-aged commuter playing "Angry Birds" on her smartphone. In America, the biggest market, the average game-player is 37 years old. Two-fifths are female.
Over the past ten years the video-game industry has grown from a small business to a huge, mainstream one. With global sales of $56 billion in 2010, it is more than twice the size of the recorded-music industry. Despite the downturn, it is growing by almost 9% a year.
Is this success due to luck or skill? The answer matters, because the rest of the entertainment industry has tended to treat gaming as being a lucky beneficiary of broader technological changes. Video gaming, unlike music, film or television, had the luck to be born digital. In fact, there is plenty for old media to learn.
Video games have certainly been swept along by two forces: demography and technology. The first gaming generation—the children of the 1970s and early 1980s—is now over 30. Many still love gaming, and can afford to spend far more on it now. Meanwhile rapid improvements in computing power have allowed game designers to offer experiences that are now often more cinematic than the cinema.
But even granted this good fortune, the game-makers have been clever. They have reached out to new customers with new methods. They have branched out into education, corporate training and even warfare, and have embraced digital downloads and mobile devices with enthusiasm. Though big-budget games are still popular, much of the growth now comes from "casual" games that are simple, cheap and playable in short bursts on mobile phones or in web browsers.
The industry has excelled in a particular area—pricing. In an era when people are disinclined to pay for content on the web, games publishers were quick to develop "freemium" models, where you rely on non-paying customers to build an audience and then extract cash only from a fanatical few.
As gaming comes to be seen as just another medium, its
tech-savvy approach
could provide a welcome shot in the arm for existing media groups.
What can you learn from "freemium" model?
选项
A、It makes people inclined to pay for content on the web.
B、It relies on non-paying customers to make a profit.
C、It makes money only from a few fanatical customers.
D、It earns little for the game-publishers.
答案
C
解析
细节题。根据题干关键词定位到第六段。根据…“freemium”models,where you rely on non-paying customers to build an audience and then extract cash only from a fanatical few可知“免费增值”模式依赖不付费的顾客来扩大客户群,然后从少量痴迷的顾客身上赚钱。因此,正确答案是C。
转载请注明原文地址:https://kaotiyun.com/show/4uH7777K
0
大学英语六级
相关试题推荐
A、Assignment.B、Entertainment.C、Summervocation.D、Careerplans.A主旨题。两位说话者一直围绕oralpresentation讨论,这属于他们的学业任务。因此,正确答案为A。
A、Toinspireandunitepeople.B、Tosellmoreproducts.C、Toinvitemorecustomers.D、Topictureabrightfuture.A细节题。应聘者说howt
AnimalsontheMoveA)Itlookedlikeascenefrom"Jaws"butwithoutthedramaticmusic.Ahugesharkwasslowlyswimmingthrou
AnimalsontheMoveA)Itlookedlikeascenefrom"Jaws"butwithoutthedramaticmusic.Ahugesharkwasslowlyswimmingthrou
A、Theurgencyofpensionreform.B、Medicalcareforseniorcitizens.C、Findingmeaningfulrolesfortheelderlyinsociety.D、Th
DeerPopulationsofthePugetSoundA)TwospeciesofdeerhavebeenprevalentinthePugetSoundareaofWashingtonStateinth
A、BygettingallthedevicesofftheInternet.B、Bystoppingusingalltheadvancedlaserprinters.C、Byinstallinghigh-techan
A、Youneedalotofmoneytostartthebusiness.B、Youngostrichesareveryindependent.C、Ostrichesarealwaysshutincages.D
A、Ittasteslikerabbit.B、It’stoughtochew.C、Ithasquitealotoffat.D、It’sdarkincolor.C录音说到鳄鱼肉ratherfatty(含脂肪较多,比较油
Articlesinmagazinesandnewspapersandspecialreportsonradioandtelevision【B1】______theconcernofmanyAmericansaboutth
随机试题
细菌的毒力包括()
胸膜腔()
急性溶血性输血反应指输血后4h内发生的反应。()
选购和使用水银体温计时应
某二级公路土质路堤边坡基本稳定,坡面只有轻微冲刷,最适合于此处的坡面防护措施是()。
中小学校建筑护栏高度、栏杆间距、安装位置要求正确的是()。
阅读《烛之武退秦师》教学实录(节选),回答问题。片段一:师:烛之武如何说服秦伯,课文中用了124个字,老师比他更惜字如金,只用了短短18个字,同学们可要好好看看。(幻灯片显示:莫亡郑也,亡郑有益于晋,不利于秦,望君三思)
在Word2003中,“图片”工具栏中的“颜色”设置不包括()。
下列关于函数模板的定义中,合法的是()。
Mr.Leewouldratherwe_____now,butwemustgotowork.
最新回复
(
0
)