首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
• Look at the statements below and the advice given by four market experts to a holiday company on the opposite page. • Which ex
• Look at the statements below and the advice given by four market experts to a holiday company on the opposite page. • Which ex
admin
2010-01-22
82
问题
• Look at the statements below and the advice given by four market experts to a holiday company on the opposite page.
• Which expert’s advice (A, B, C or D) does each statement (1-7) refer to?
• For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.
• You will need to use some of these letters more than once.
Four market experts offer advice to SunTours, the middle-market tour operator
A
Robert Worth
Marketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents’ commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights, The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations.
B
Steven Worrel
Whether it’s worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunTours’ more affluent customers, thus damaging the brand. It may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously ’unmarketed’ destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy.
C
Ursula Capalbo
Good risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisure time are increasing, would be ideal.
D
Gillian Wilmot
SunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers’ desire for high-quality service.
In certain locations, SunTours may be able to negotiate more favourable contracts.
选项
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/4usO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Readthearticlebelowaboutmonopoly.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),ma
Readthearticlebelowaboutmonopoly.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),ma
Readthistexttakenfromabusinessmagazine.Choosethebestsentencetofilleachofthegaps.Foreachgap(9-14),markone
Readthistexttakenfromabusinessmagazine.Choosethebestsentencetofilleachofthegaps.Foreachgap(9-14),markone
Readthetextbelowabouttelevisionnetwork.Inmostofthelines(41-52)thereisoneextraword.Itiseithergrammaticallyi
ReadthearticlebelowaboutMCC.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),markon
Readthistexttakenfromanarticleaboutsomekeyaspectsofoperationsmanagement.Choosethebestsentencetofilleachoft
Readthistexttakenfromanarticleaboutsomekeyaspectsofoperationsmanagement.Choosethebestsentencetofilleachoft
Readthearticlebelowaboutacompany.ChoosethecorrectwordtofilleachgapfromA,B,CorD.Foreachquestion(21-30),m
随机试题
国际劳工组织的执行机构是()
英美法的主要渊源是()
下述哪些检查适用于不育症病人()
公司向股东和社会公众提供虚假的或者隐瞒重要事实的财务会计报告,严重损害股东或者其他人利益的,对其直接负责的主管人员或其他直接责任人员,应该( )。
班轮运输的运费应包括()。
(2016年)2015年3月4日,甲公司为履行与乙公司的货物买卖合同,签发一张商业汇票交付乙公司。汇票收款人为乙公司,由Q银行承兑,到期日为9月4日。7月9日,乙公司财务人员不慎将该汇票丢失,于当日同时申请挂失止付和公示催告。7月10日,法院通知Q银行停止
教育科学研究属于()
向级别与本机关相同的有关主管部门请求批准某事项应使用()。
患者,男性,23岁。发现右下颌骨逐渐膨大8年,近来增大速度减慢。检查见下颌骨体部弥散性膨大,但以颊侧更明显,质硬。X线片示右下颌骨体部呈磨砂玻璃样,与骨皮质相移行。术后标本病理检查发现纤维组织代替正常骨组织,其中有较多的纤细小梁。诊断为()。
冯.诺伊曼(VonNeumann)在总结ENIAC的研制过程和制定EDVAC计算机方案时,提出两点改进意见______。
最新回复
(
0
)