首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read this text taken from a book on marketing management. Choose the best sentence to fill each of the gaps. For each gap (9-14)
Read this text taken from a book on marketing management. Choose the best sentence to fill each of the gaps. For each gap (9-14)
admin
2012-03-12
110
问题
Read this text taken from a book on marketing management.
Choose the best sentence to fill each of the gaps.
For each gap (9-14), mark one letter (A-H) on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning, (0).
The Development of the Shoe Industry
From 1900 until 1940s, approximately 400 shoe manufacturers were operating in New England; by 1985, only 10 percent remained. (0) C . Murrayhill survived by producing a premium-quality product that was difficult to duplicate and that appealed to a narrow market segment willing to pay high prices for Murrayhill quality. As fashion became a more important component of men’s shoe purchasing behavior and casual styles became more popular, the company broadened its product line to include several fashionable and light-weight styles that retained the famous Murrayhill quality. (9)............. In 1985, the men’s premium shoe market was considered to include brands with a price range of $75 or higher. Murrayhill, Inc. Hohnston & Murphy, E. T. Wright &. Company, Alien Edmonds, and Florsheim were the major domestic manufacturers producing premium shoes. Measuring market share within the industry was . difficult because so many of the manufacturers were private companies, like Murrayhill. (10)............. Alien Edmonds, headquartered in Wisconsin, relied primarily on nonproprietary retail outlets for its distribution. Its advertising was sizable, with expenditures in $ 1 million to $ 2 million range. (11)............. Alien Edmonds also operated a small direct mail catalog business, the majority of whose costs were handled by Edmonds’s retail accounts. E. T. Wright & Company, headquartered in Massachusetts, operated an extensive direct mail business and, like Murrayhill, relied on non-proprietary distribution. (12)............. Florsheim’s product line covered several price points, including those in the premium market. Florsheim was, by far, the strongest competitor, with an estimated market share of 18 percent and both non-proprietary retail distribution channels. Hanover, a mediumpriced shoe manufacturer, also was noted for its direct distribution system. (13)............. Imports accounted for a 50 percent share of the total men’s shoe market. Bally, the strongest competitor, was the leading imported brand in this market before 1975 and maintained a market share of close to 25 percent at that time. By 1985, other imported brands included Baker Benjes, Cole Ham, Ferragamo, Bruno Magli, and Church’s. (14)............. Most of the imported brands were lighter in weight and designed to appeal to more fashion-conscious consumers.
A The continued labor intensity of shoe manufacturing made the industry vulnerable to lower-priced imports.
B In addition, these companies were not always in direct competition because distribution channels differed.
C Despite the market pressures, Murrayhill remained profitable and had even diversified its distribution channels by establishing direct mail cataloging in the late 1970s.
D Johnston & Murrayhill, on the other hand, operated proprietary retail outlets and experimented in the mail order business for both men’s and ladies’ premium shoes.
E Most of this was spent promoting brand name awareness to consumers.
F The company owned over 100 proprietary retail stores, operated a successful mail order business, and produced private label footwear, for J. C. Penney & Sears, Roebuck department stores.
G The imported products differed from the domestic premium brands, however.
H Nonetheless, Murrayhill faced several strong domestic competitors and unrelenting price competition from imports.
选项
答案
D
解析
该选项意思是:John & Murrayhill另 一方面以所有人制方式分销,并且尝试邮寄订单的方式。之前的句子一直在阐述各个公司的改革措施及收效等。D句记述的是Johnston&Murrayhill的改革,与此空相符。故正确答案为D。
转载请注明原文地址:https://kaotiyun.com/show/yn7d777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Whattypeofbusinessdoesthespeakermostlikelyworkfor?
Whattypeofbusinessdothespeakersmostlikelyworkfor?
CooperationforaNewBusinessYourcompanyisinternationalandveryfamousforchocolates.TheCEOofanotherfamouscompan
CanyoutelluswhyyoudecidedtolearnEnglish?(Couldyoutelluswhichforeignlanguagesyouthinkwillbemostimportantin
Askingquestions征询
Tellingyouraudiencethattheycanaskquestions请听众提问
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.
Followingthecomplaintsofseveralcustomers,theManagerofyourrestaurantconsiderservicesshouldbeimproved.Hehasasked
ADonutMakerEnjoythegreattasteofdonutswithoutthefatandcholesterolofdeepfryinginoil—
ADonutMakerEnjoythegreattasteofdonutswithoutthefatandcholesterolofdeepfryinginoil—
随机试题
利用活动颚板相对于固定颚板的往复摆动对石块进行破碎的破碎机是()。
癫痫相当于中医的痫病,其病位在
A.阳离子交换树脂B.透析膜C.活性炭D.硅胶E.氧化铝在水中可膨胀的是
玻璃幕墙开启窗的开启角度不宜大于30°,开启距离不宜大于()mm。
消防给水管穿过建筑物承重墙或基础时,应预留洞口,洞口高度应保证管顶上部净空不小于建筑物的沉降量,不宜小于()m,并应填充不透水的弹性材料。
在公司资本结构分析中用到的财务指标有( )。
每到秋天,北京香山漫山遍野的()红得像火焰一样,形成香山红叶美景。
《中华人民共和国未成年人保护法》规定,任何组织或者个人不得招用未满_______周岁的未成年人,国家另有规定的除外。
我国《刑事诉讼法》规定了刑事诉讼强制措施,对于刑事诉讼强制措施的适用对象,下列说法正确的是:()
北京の夏は上海________暑くない。
最新回复
(
0
)