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One factor that can influence consumers is their mood state. Mood may be defined【C1】______a temporary and mild positive or negat
One factor that can influence consumers is their mood state. Mood may be defined【C1】______a temporary and mild positive or negat
admin
2019-06-10
65
问题
One factor that can influence consumers is their mood state. Mood may be defined【C1】______a temporary and mild positive or negative feeling that is generalized and not tied【C2】______any particular circumstance. Moods should be 【C3】______ from emotions which are usually more intense, 【C4】______to specific circumstances, and often conscious. 【C5】______ one sense, the effect of a consumer’ s mood can be thought of in 【C6】______ the same way as can our reactions to the 【C7】______ of our friends—when our friends are happy and "up", that tends to influence us positively, 【C8】______ when they are "down", that can have a 【C9】______ impact on us. Similarly, consumers operating under a【C10】______mood state tend to react to stimuli in a direction【C11】______with that mood state. Thus, for example, we should expect to see【C12】______in a positive mood state evaluate products in more of a【C13】______manner than they would when not in such a state.【C14】______, mood states appear capable of【C15】______a consumer’ s memory.
Moods appear to be【C16】______influenced by marketing techniques. For example, the rhythm, pitch, and【C17】______of music has been shown to influence behavior such as the【C18】______of time spent in supermarkets or【C19】______to purchase products. In addition, advertising can influence consumers’ moods which, in【C20】______, are capable of influencing consumers’ reactions to products.
【C13】
选项
A、casual
B、critical
C、serious
D、favorable
答案
D
解析
考查形容词辨析。处于乐观(positive)状态中的消费者理应对产品作出良好的评价。D.favorable意为“有利的。良好的,赞许的”,符合句意,为正确答案。casual意为“随意的”;critical意为“批判的,挑剔的”;serious意为“严肃的”,均不符合题意。
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0
考研英语一
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