首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
How has the internet changed the role of record companies? To many, it seemed the digital world would render record labels obsol
How has the internet changed the role of record companies? To many, it seemed the digital world would render record labels obsol
admin
2014-06-25
62
问题
How has the internet changed the role of record companies? To many, it seemed the digital world would render record labels obsolete. However, a new report suggests that far from marginalizing labels, the internet has actually made them more important. The core business of record companies is investing in artists in order to break them to large audiences. The report shows that, although the nature of the investment is fast-evolving, the backing of record companies is as vital to the careers of artists as it ever was.
How have labels stayed not just relevant but essential in the DIY age? First, they have refused to compromise on their core mission—developing new acts. Investment in artists and repertoire has defied a declining world market. Second, the role filled by record companies is skilled, costly and one which no other sector is prepared to play.
Another reason is that artists may have the tools to record, publish and distribute their own work, but they still want record labels as partners to support their professional careers.()f course the exact shape of the "deal" is evolving. Larger advances to new signings are harder to find, but at the same time labels have adapted their services to new areas such as brand partnerships where they share revenues with artists.
One of the most significant trends highlighted in the report is the shift from mass media advertising to consumer-focused, digital-led marketing. Gone are the days when marketing campaigns were only a-bout TV and print advertising. Labels today give artists the tools and support they need to develop deeper and more engaging relationships with their fans.
Finally, record companies have also reinvented their relationship with their consumers. Having long fought with internet piracy, the music industry is now offering a fantastic range of high quality music services. This, in turn, appears to be driving a much better outlook for the global market. Global revenues in the first nine months of 2012 were down 1 per cent—our smallest annual revenue decline in eight years.
The positive message is that, for the music industry, the age of self-publishing has been more an opportunity than a threat. The partnership between artists and the labels has evolved and endured. As Keith Harris, manager of the great Stevie Wonder, captures it in the report; "There is an invisible line in this business between amateur and professional. Until someone has invested time and money in you, you are on the amateur side of the line. And the truth is, no one is interested in an amateur. They’re interested in a professional".
At the centre of this positive story, and supporting all that record companies do, is copyright. Record labels’ continued investment in music reflects confidence in the future of the value of copyright. That is why we go to such lengths to ensure that copyright is properly respected and protected.
Which of the following aspects about record companies remains unchanged in the DIY age?
选项
A、Their core mission.
B、The nature of their investment.
C、Their status in the entertaining industry.
D、The forms of their cooperation with artists
答案
A
解析
第一段第三句指出,唱片公司的核心业务是投资艺人,将他们推向广大观/听众;尽管投资性质发生了变化,但投资的重要性却一如从前。第二段指出:在这个DIY时代,唱片公司就自己的核心业务拒绝妥协。可见,唱片公司的核心业务并没有改变,依然是投资艺人,开发新项目,[A]选项正确。
转载请注明原文地址:https://kaotiyun.com/show/5TK4777K
0
考研英语一
相关试题推荐
HowdoyougettoCarnegieHall?Practice.Inagroundbreakingpaperpublishedin1993,cognitivepsychologistAndersEricssona
HowdoyougettoCarnegieHall?Practice.Inagroundbreakingpaperpublishedin1993,cognitivepsychologistAndersEricssona
ReadthefollowingChinesetextandwriteanabstractofitin80—100Englishwords.(10points)中国人口老龄化
(46)In1798ThomasRobertMalthusfamouslypredictedthatshort-termgainsinlivingstandardswouldinevitablybeunderminedas
Studythefollowingdrawingcarefullyandwriteanessayinwhichyoushould1)describethedrawing,2)interpretthemeaningo
Studythefollowingdrawingcarefullyandwriteanessayinwhichyoushould1)describethedrawing,2)interpretthereason(s)
Youhadapartyatyourhomerecently,butyouunintentionallyneglecttoinviteaclosefriendofyours,Victoria.Writealet
Youaregoingtoreadatextaboutbeingabetterfriend,followedbyalistofimportantways.Choosethebestwayfromthelis
Thenumberofthecompaniesthatwereestablishedin2002isaboutThereasonwhyagoodbusinessplanisimportantisthatit
Youaregoingtoreadalistofheadingsandatextaboutparentingandresponsibility.Choosethemostsuitableheadingforeac
随机试题
Wemaylookattheworldaroundus,butsomehowwemanagenottoseeituntilwhateverwe’vebecomeusedtosuddenlydisappears.
气焊铸铁时,火焰应始终盖住熔池,焊丝要在熔池中适当搅拌,以排除气孔和夹渣。
试述在不同产品寿命周期阶段企业可以采取的不同产品战略。
患者男,78岁,因蛛网膜下腔出血入院治疗3天。现患者对强烈痛刺激有反应,基本生理反应存在,生命体征正常。患者住院治疗2周,卧床未下地活动,护士可以在患者病历首页的体温单上见到
从总体上看,人的发展十分复杂,是一个生活与()并进的过程,是一个“给定”与“自我选择”“自我构建”相互作用、相互转化的过程,是发展的各种因素相互制衡、相互协调的过程。
如今各地都面临着同样的问题。有的地方看不到自己的优势,________,无法培育新的经济增长点;有的地方只盯着别人,________,以致出现同质化恶性竞争。填入划横线部分最恰当的一项是:
根据下列材料回答问题。广州、深圳、佛山三市的科技项目数占广东总数的()。
香港、澳门回归祖国以来,“一国两制”实践取得举世公认的成功。事实证明,“一国两制”是解决历史遗留的香港、澳门问题的最佳方案,也是香港、澳门回归后保持长期繁荣稳定的最佳制度。回归完成了香港、澳门宪制秩序的巨大转变。特别行政区的宪制基础是()
Forquestions18-22,matchtheextractswiththereasons,listedA-H.Foreachextract,decidewhichthereasoneachspeakerde
A、LivinginthecenterofLondon.B、Don’tjudgebypersonalpreferences.C、Neverlivinginabeautifulvillagehouse.D、Don’twa
最新回复
(
0
)