首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
How has the internet changed the role of record companies? To many, it seemed the digital world would render record labels obsol
How has the internet changed the role of record companies? To many, it seemed the digital world would render record labels obsol
admin
2014-06-25
55
问题
How has the internet changed the role of record companies? To many, it seemed the digital world would render record labels obsolete. However, a new report suggests that far from marginalizing labels, the internet has actually made them more important. The core business of record companies is investing in artists in order to break them to large audiences. The report shows that, although the nature of the investment is fast-evolving, the backing of record companies is as vital to the careers of artists as it ever was.
How have labels stayed not just relevant but essential in the DIY age? First, they have refused to compromise on their core mission—developing new acts. Investment in artists and repertoire has defied a declining world market. Second, the role filled by record companies is skilled, costly and one which no other sector is prepared to play.
Another reason is that artists may have the tools to record, publish and distribute their own work, but they still want record labels as partners to support their professional careers.()f course the exact shape of the "deal" is evolving. Larger advances to new signings are harder to find, but at the same time labels have adapted their services to new areas such as brand partnerships where they share revenues with artists.
One of the most significant trends highlighted in the report is the shift from mass media advertising to consumer-focused, digital-led marketing. Gone are the days when marketing campaigns were only a-bout TV and print advertising. Labels today give artists the tools and support they need to develop deeper and more engaging relationships with their fans.
Finally, record companies have also reinvented their relationship with their consumers. Having long fought with internet piracy, the music industry is now offering a fantastic range of high quality music services. This, in turn, appears to be driving a much better outlook for the global market. Global revenues in the first nine months of 2012 were down 1 per cent—our smallest annual revenue decline in eight years.
The positive message is that, for the music industry, the age of self-publishing has been more an opportunity than a threat. The partnership between artists and the labels has evolved and endured. As Keith Harris, manager of the great Stevie Wonder, captures it in the report; "There is an invisible line in this business between amateur and professional. Until someone has invested time and money in you, you are on the amateur side of the line. And the truth is, no one is interested in an amateur. They’re interested in a professional".
At the centre of this positive story, and supporting all that record companies do, is copyright. Record labels’ continued investment in music reflects confidence in the future of the value of copyright. That is why we go to such lengths to ensure that copyright is properly respected and protected.
Which of the following aspects about record companies remains unchanged in the DIY age?
选项
A、Their core mission.
B、The nature of their investment.
C、Their status in the entertaining industry.
D、The forms of their cooperation with artists
答案
A
解析
第一段第三句指出,唱片公司的核心业务是投资艺人,将他们推向广大观/听众;尽管投资性质发生了变化,但投资的重要性却一如从前。第二段指出:在这个DIY时代,唱片公司就自己的核心业务拒绝妥协。可见,唱片公司的核心业务并没有改变,依然是投资艺人,开发新项目,[A]选项正确。
转载请注明原文地址:https://kaotiyun.com/show/5TK4777K
0
考研英语一
相关试题推荐
HowdoyougettoCarnegieHall?Practice.Inagroundbreakingpaperpublishedin1993,cognitivepsychologistAndersEricssona
HowdoyougettoCarnegieHall?Practice.Inagroundbreakingpaperpublishedin1993,cognitivepsychologistAndersEricssona
HowdoyougettoCarnegieHall?Practice.Inagroundbreakingpaperpublishedin1993,cognitivepsychologistAndersEricssona
(46)In1798ThomasRobertMalthusfamouslypredictedthatshort-termgainsinlivingstandardswouldinevitablybeunderminedas
Studythefollowingphotocarefullyandwriteanessayinwhichyoushould1)describethephoto,2)interpretthemeaningofth
Studythefollowingphotocarefullyandthenwriteanessayof160~200words.Inyouressay,youshouldfirstdescribethepho
Writeanessayof160~200wordsbasedonthefollowingchart.Inyourwriting,youshould1)describethechart,2)analyzere
Recently,yourschoolstudentsareattendingadiscussionwhichisheldbyaEnglishpaper.Themaintopicis:whatkindofteac
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
ThefirsttwoparagraphssuggestthatTheauthorgivestheexampleofPacificislandsclimatechangeto
随机试题
A.脊髓灰质炎病毒B.疱疹病毒C.乳头瘤病毒D.狂犬病毒E.丙型肝炎病毒经血液传播的病毒是
慢性肾炎必有的临床表现是
A.淀粉酶B.血清转氨酶C.1-谷氨酰基转肽酶D.血清碱性磷酸酶E.肌酸磷酸激酶对诊断骨质疏松最有意义的是()
在Windows中,只允许用一个小数点来分隔主文件名与扩展名。()
陈老师带小班幼儿到户外观察幼儿园的果树,幼儿瞧瞧这棵,看看那棵,摸摸那棵。集中谈话时,许多小朋友说不出其中任何一棵树的特征、形状等。但小朋友能说出,看到了天上有小鸟在飞,水池里有小金鱼在游来游去,果树上有蝴蝶在飞舞,操场上有小朋友在玩“老鹰抓小鸡"的游戏。
教师应成为幼儿学习活动的支持者、合作者、引导者。()
然后以六合为家,崤函为宫;___________,身死人手,为天下笑者,何也?___________。(贾谊《过秦论》)
国家功能一般分为()。
求极限
Thepassageconfirmsthatusingtanningequipmentisharmfultoone’shealth.Melanomaisamoreseriouscancerthanlungcance
最新回复
(
0
)