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  3. Time was, old people knew their place. Scepters were passed to sons and daughters, crowns placed on younger heads. Not anymore.

Time was, old people knew their place. Scepters were passed to sons and daughters, crowns placed on younger heads. Not anymore.

admin2022-04-20  66
问题     Time was, old people knew their place. Scepters were passed to sons and daughters, crowns placed on younger heads. Not anymore. The elderly are no longer a sidelined sliver of society, but its mainstream. During the next two generations, the number of the world’s people older than 60 will quadruple, rising from 606 million now to 2 billion in 2050. For the first time in human history, the elderly will outnumber children, "The graying of the globe is quite simply the most significant population shift in-history," says Ann Pawliczko of the United Nations Population Fund.
    And growing old doesn’t mean what it used to. Better medical care has increased the average global life expectancy by two decades—to 66. "One hundred is the new 60," cracks Marty Davis, of the American Association of Retired People. In the West, technology and wealth are empowering the aged They are an increasingly vocal political lobby and muscular consumers. The portfolio of Senioragency, Europe’s only ad agency aimed at the 50-plus market, used to consist of hearing aids and insurance. Now mainstream companies like Coca-Cola and Siemens are approaching the firm. "We’re used to thinking of a 60-year-old person who looks like ’Whistler’s Mother but we should be thinking about someone who looks like Tina Turner ," says Gloria Gutman, president of the International Association of Gerontology.
    The rapidly shifting demographics are forcing a radical rethinking of many facets of our lives. Two billion elderly will need new systems of care and support. The growing number of old people who want to live independently will need housing, streets and cityscapes that will accommodate their slower pace. Smart technology will have to plug nursing shortages; architects and social planners will have to start catering for populations with dementia and failing eyesight or hearing.
    In contrast to the youth-driven culture of the last half century, the elderly will set the agenda for how the late-21st century lives. Already societies have begun facing the pension crisis, the scariest specter haunting Western treasuries. For one thing, 80 percent of the world already can’t afford to retire. Even in Western Europe and the United States, say experts, the very concept of retirement may soon be viewed as a historical aberrational social curiosity from the era between World War II and the war on terror. And paying for the elderly is just a fraction of the massive upheaval underway. What’s been dubbed "the silent revolution" is changing everything from politics to tax structures to the width of the world’s doorways (for wheelchairs).
The fact that mainstream companies are approaching Senioragency is used to illustrate________.
选项 A、Europe has the highest proportion of aged population
B、Coca-Cola and Siemens are still unfamiliar with the majority of the elderly
C、the elderly are important potential consumers
D、mainstream companies are developing elderly-targeted products
答案C
解析 本题是细节题。根据题干关键词mainstream companies are approaching Senioragency定位至第二段第七句。该句提到，Now mainstream companies like Coca—Cola and Siemens are approaching the firm。该句中的the firm即指Setlioragency。上句提到，Senioragency是欧洲唯一的一个旨在开发50岁以上人群市场的广告代理商。而第五句提到“他们是越来越有影响力的政治游说团体以及强大的消费群体”。可见，文章举主流公司正试图向Senioragency靠拢这一事例，正是为了论证第五句，C项“老年人是重要的潜在消费者”对第五句中They are…muscular consumers的同义替换，故答案选C。A项“欧洲老年人口比例最高”在文中并未提及，故排除；B项属于正反混淆，也是例子本身，故排除；文中没有具体说明针对老年人开发产品，D项“主流公司正在开发针对老年产品”属于过度推断，故排除。
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