Why is the line of outdoor clothing selling so well?

W: I just finished putting together the market research report for the new line of outdoor clothing.(62)It looks like the strong sales are a direct result of the celebrity endorsement.
M: It sounds like having famous athletes recommend the products was a good idea, but do you know why sales were weak for one of the men’s outfits?
W: I believe so.(63)There was a negative feedback about the price of that one. People said that our competitor’s products are much more reasonable online.
M: That’s too bad. Well, let the product marketing team know as soon as possible so they can change that. In fact,(64)I’ll let them know right now.