According to the woman, how did the new designer make a contribution to their new line of clothing?

W: I say this with confidence that our winter line of clothing is going to be a hit this year. The new designer we hired did a wonderful job and created fashionable clothing at a very reasonable price. Let’s call up a few of the local newspapers and talk to their advertising staff about putting our ad in the weekend edition.
M: That is a good idea, but I think the Internet might be more effective nowadays. Many of the companies I know use on-line marketing, and the results are far greater. If you’d like, I can find out more about it and let you know.
W: Hmm... Okay, why don’t you do some research and let me know by this evening? I will talk to the boss and see what he thinks of this idea.
M: All right. I’ll call up a guy I know who is a specialist in advertising. I might be able to give you something by this evening.