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  3. 1. According to the Wall Street Journal, "More and more shoppers are bypassing household names for the cheaper, no-name products

1. According to the Wall Street Journal, "More and more shoppers are bypassing household names for the cheaper, no-name products

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问题     1. According to the Wall Street Journal, "More and more shoppers are bypassing household names for the cheaper, no-name products one shelf over. This shows that even the biggest and strongest brands in work are vulnerable. "
    2. It has been clear for some time — principally since recession began to be felt in the major economies of the world — that the strength of brands has been under fire. During the second half of the eighties, the Japanese, for example, showed themselves willing to pay a huge premium to buy goods with a smart label and image to match: they were fashion victims par excellence, be it in choosing their luggage or in buying their booze, where a 20-year-old version of a good malt whisky could fetch the equivalent of ￡60 or more. Over the past year or two, that enthusiasm to spend big money on a classy label has lowered markedly.
    3. But we may be witnessing the death of the brand. First, every story that now appears about the troubles being experience by makers of luxury goods triggers wise nods and told-you-so frowns. Two days ago, LVMH in France, which owns Moet et Chandon champagne, Louis Vuitton and the Christian Lacroix fashion house, reported lower earnings for the first half of 1993 than it did a year ago. As David Jarvis, in charge of the European operations of Drinks Company Hiram Walker, puts it: "A few years ago, it might have been considered smart to wear a shirt with a designer’s logo embroidered on the pocket, frankly, it now seems out of fashion."
    4. This conclusion fits with one’s instincts. In the straitened nineties, with nearly three million out of work and 425,000 people officially classed as homeless in England alone, conspicuous consumption now seems vulgar rather than chic. But just because flashy, up-market brand shave lost some of their appeal, it does not follow that all brands have done so. Cadbury’s Diary Mild is just as much a brand as Carrier watches. Tastes may have shifted down market, but that does not mean that they have shifted from flash-brand to no brand.
    5. The second strand of the brand argument is tied intimately with the effects of recession. No one yet knows to what extent the apparent lack of some brands’ appeal is merely a temporary phenomenon. It may well be that, deep down, we would still love to own a Louis Vuitton suitcase rather than one from Woolworth’s but while we are out of work or fearing that our job is at risk, we are not prepared to express that preference by actually spending the cash. 6. Third, the example of Marlboro is an extreme one. The difference in price between premium brand cigarettes and budget rivals in the US had become huge during the 1980s: a packet of Marlboro or Camel might cost 80 percent more than a budget variety. Few brands in much area of consumer goods could hope to maintain so great a premium indefinitely.
    Questions 1-5
    Directions: For questions 1-5, choose the best title for each paragraph from below. For each numbered paragraph(1-5), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice.
    A. Some famous brands are facing crisis
    B. Some good brand products have low quality
    C. The strength of brand has been decreasing
    D. People don’t buy flashy brands because of lacking of money
    E. Some flashy brands will disappear completely
    F. Shoppers tend to buy cheap, unbranded products
    G. The strand of brands is linked closely with economic recession
Paragraph 3 ______
选项
答案A
解析 第3段引用了一些名牌做例子，说明一些著名品牌正在面临灭亡的危机。
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