首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product
admin
2015-10-30
39
问题
The appeal of advertising to buying motives can both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisements have appealed to people’ s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage . Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters(节食者)with the message that there were fewer calories(热量单位, 卡路里)in every slice. It turned out that the bread was not dietetic(适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it?
Advertising is intended to appeal to consumers, but it does not force them to buy the product.
Consumers still control final buying decision.
The passage is mainly about______.
选项
A、how to make a wise buying decision
B、ways to protect the interests of the consumer
C、the positive and negative aspects of advertising
D、the function of advertisements in promoting sales
答案
C
解析
首段首句即是中心,而且文章第二段讲广告的消极影响,第三段讲广告的积极影响,选项C包括这两方面,因此为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/65YC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuyorsellgoodsorservices".Advertisementaimsto
Howcanwegetridofgarbage?Dowehaveenoughenergysourcestomeetourfutureenergyneeds?Thesearetwoimportantque
Agood_______ofanimalshibernateandduringtheirhibernationtheyeat
Itwasaveryhappyfamily.Thelifewasfairlywell-off.Father,Leopold,wasamusicmasterinAustria.Motherwaswarm-hearte
TheVoiceofAmericabeganduringtheWorldWarIIwhenGermanywasbroadcastingaradioprogramtogetinternational【21】.Ameri
ItisoftendifficultforvisitorstounderstandAmericans’lackofdesireforprivacy.Theyarenotanationofwalledgardens
Agroupofscientistsrowingtowardthecenterofalakesawsomethingshocking.Theyturnedbackasfastastheycould.Whatha
AirportbaggagescreenersintheUSA,displayingseizedchainsaws,machetesandknives,【21】travelerstochecktheirluggagefor
AirportbaggagescreenersintheUSA,displayingseizedchainsaws,machetesandknives,【21】travelerstochecktheirluggagefor
Whenscientistsaretryingtounderstandaparticularsetofphenomena,theyoftenmakeuseofa"model."Amodel,inthescient
随机试题
某患者,女,45岁,近2个月来右上颌后牙遇冷水及吃甜食痛,咬硬物酸软无力,无自发痛史。检查时可见右上颌第一和第二磨牙釉质磨损,浅黄色牙本质外露,硬而光滑,探诊有酸痛。该患者的主诉问题是
男,35岁,双下肢水肿2周。查体:血压130/80mmHg,双下肢轻度凹陷性水肿。尿常规:蛋白(++++),红细胞(++)。Scr122μmol/L。血浆白蛋白28g/L。若为上述病理类型,首选治疗药物为
正常足月儿的出生体重是
目前,我国银行外币储蓄业务开办的币种有:美元、港币、日元、欧元、英镑、澳大利亚元、加拿大元、韩国元、泰国铢九种。()
固定或持续增长股利政策的主要目的是避免出现由于经营不善而削减股利的情况。()
前期物业服务招标投标的招标人是()。
1.在科技蓬勃发展的今天,网站、微博、微信等新兴媒体日益成为群众关注时下热点话题的主要渠道,具有强大的社会影响力。党的十八届六中全会对全面提高党的建设科学化水平提出了新任务、新要求。在新形势的助推下,网络党建成为宣传贯彻党的路线方针政策的新载体,是进行党员
据报道。1999年,在新一轮国企改革中。某市不少企业集团、政府部门认为走资本积累,凭借自己的技术、资金、管理优势向相关产品、相关产业发展的内部扩张道路太慢。有的领导甚至指出,照目前的发展速度,本市企业集团五年、十年乃至十几年都不大可能进入全国500强企业之
下面是关于嵌入式系统使用的存储器的叙述,其中错误的是()。
在考生文件夹下,“samp1.accdb”数据库文件中已建立两个表对象(名为“职工表”和“部门表”)。试按以下要求,顺序完成表的各种操作:删除职工表中姓名字段含有“江”字的所有员工记录。
最新回复
(
0
)