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  3. Economics is all about consumption. A healthy economy is largely a result of a reasonable balance between consumption today and

Economics is all about consumption. A healthy economy is largely a result of a reasonable balance between consumption today and

admin2014-06-13  76
问题     Economics is all about consumption. A healthy economy is largely a result of a reasonable balance between consumption today and consumption deferred. To figure out what our buying behavior says about the U. S. economy’s future, my colleagues and I at NPR’s "Planet Money" went searching for as many shopping-based indicators as we could find, hoping some would unlock a hidden story about what Americans are feeling and where the country is headed.
    The results were mixed, but we did uncover some ominous signs. Lipstick sales used to go up when the economy went down, perhaps because women were searching for a cheap pick-me-up or an edge in a job interview—and sales of lipsticks are way up right now. Women’s underwear sales are down, which historically suggests intense frugality and more rough times ahead. But there are also some optimistic indicators. Sales of men’s underwear, one of Alan Greenspan’s favorite metrics for predicting growth, are also up. Sales of cheap spirits, which soared during the worst of the recession (people need an affordable way to self-medicate), have now stabilized, meaning, at the very least, that people can now afford better liquor.
    Of all the indicators we looked at, one of the most consistently accurate was Champagne sales. The amount of French Champagne that Americans consume has predicted—with nearly 90 percent accuracy— the average American income one year later. Apparently, when we pop a Champagne cork, we know that good times are ahead. Champagne sales hurtled upward twice in recent history—at the peak of the Internet bubble in 1999 and the housing bubble in 2007. These were both followed by slowdowns as fewer people found reason to celebrate.
    There are so many indicators to choose from that you could glean just about anything regarding our economic future. In fact, the most telling indicator appears to be the sheer number of indicators themselves. Americans now have so many seductive things they can buy that there are ample consumer options no matter what we feel. Partly as a result, savings—known in economics as deferred consumption—have fallen steadily for more than 30 years. The decline of the savings rate is particularly troubling because it is consistent through busts and booms. During the fast growth of the late 1990s and mid-2000s, and the dark times that followed, people have been choosing to spend more and save less than ever before. Paradoxically, this happened just as pensions have been disappearing and life spans have been increasing. It suggests that Americans are so caught up in every short-term enthusiasm or agony that they haven’t thought enough about long-term fiscal health.
    America will, most likely, need to find a more normal, sustainable level of consumption, and that’s exactly the problem. What does a reasonable balance between consumption now and consumption deferred actually look like? That’s what we need to figure out.

选项
答案D
解析 首先找到题干中的lipstick sales一词在文中的位置。这个词出现在文章的第二段。第二段中提到当经济下滑的时候，口红销量就会上升。这是因为女性没有钱去买更多的化妆品和装饰品，只能依靠廉价的口红为自己的形象加分。而今年的消费数据显示，口红销量上升，这说明美国经济仍然没有走出衰退，人们的消费仍然保守。对应的答案应该是[D]the American economy is stuck in recession。
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